Brand Tone

Artistic, Elegant, and Heartfelt

Brand Values

• •Artistry and Craftsmanship
• •Quality and Flavor
• •Personalization and Celebration
• •Customer Delight

Best Practices

• •Always frame the products, especially the custom ones, as "edible art," "masterpieces," or designs that "tell a story." This elevates the brand beyond a simple bakery and justifies its premium positioning.
• •Employ descriptive words that appeal to sight, taste, and emotion. Use terms like "elegant," "delicate," "gooey," "decadent," "heartfelt," and "joyful" to create a vivid and appealing brand world.
• •Emphasize the custom and personalized aspects of the service. Use words like "bespoke," "custom-crafted," "designed for you," and "unique" to make customers feel they are receiving a one-of-a-kind product and experience.
• •Ensure all photography and videography align with the elegant, clean, and artistic brand tone. High-quality visuals are non-negotiable as they are the primary vehicle for communicating the brand's core value of craftsmanship.
• •In all customer communications, from social media comments to email inquiries, maintain a friendly, personal, and appreciative tone. This reinforces the heartfelt aspect of the brand and builds a loyal community around the personal touch of the baker.

Social Perception

The public and its customers perceive Sanaz Bakehouse as a premium, artisanal bakery specializing in beautiful, custom-made treats.

Copy Examples

• •Crafted for a promise, baked with love. Our bespoke wedding cookies are more than just a sweet treat; they're a part of your story. Each one is a tiny masterpiece, designed to celebrate your forever. Let us add a touch of edible elegance to your special day. #SanazBakehouse #WeddingCookies #EdibleArt #AucklandWeddings #BespokeBaking
• •Make your holiday gatherings unforgettable. Our hand-decorated Christmas cookie collections are now available for pre-order! From office parties to family feasts, these pretty pieces of edible art are the perfect way to share the joy. Limited slots available—visit sanazbakehouse.co.nz to secure your festive treats! #HolidayCookies #AucklandChristmas #CustomCookies #SanazBakehouse
• •It's all about passion, patience, and a whole lot of buttercream. ✨ Creating this vintage-inspired dream cake in our Auckland bakehouse. 🎂 #VintageCake #CakeDecorating #Buttercream #AucklandCakes #SanazBakehouse #fyp
• •Forget everything you thought you knew about cookies. Ours are thick, gooey, and packed with the finest ingredients for a perfectly balanced, melt-in-your-mouth experience. Baked fresh daily in our St Heliers shop. Come find your new obsession. #NYCCookies #AucklandEats #BestCookiesNZ
• •From your logo on a cookie to the perfect baby shower theme, we bring your sweet ideas to life. Drop your questions here! #CustomCookies #EventPlanning #AskMeAnything #SanazBakehouse