Brand Tone

wholesome, health-conscious, trustworthy, and inspiring

Brand Values

• •Health and Wellness
• •Transparency and Ingredient Scrutiny
• •Sustainability and Eco-Friendliness
• •Quality and Taste
• •Accessibility to Healthy Living
• •Community

Best Practices

• •Prioritize "Wholesome" and "Nourishing" Language: Consistently use words like "clean," "organic," "natural," "wellness," "nourish," "wholesome," and "healthful." Avoid overly technical jargon unless explaining a specific benefit clearly (e.g., "full-spectrum hemp").
• •Maintain an Empowering and Educational Voice: Frame copy around inspiring customers to make informed choices (e.g., "Know what's in your food," "Bake with confidence"). Share the benefits of your ingredients and sustainable practices.
• •Be Authentic and Passion-Driven: Let the founders' story and commitment to clean eating shine through. Use language that conveys genuine care for the customer's well-being and the quality of the products.
• •Keep it Positive and Inviting: Focus on the joy and satisfaction of healthy indulgence. Use an encouraging, friendly, and approachable tone. Make customers feel good about choosing Sana Vidal.
• •Reinforce Core Values Consistently: In all communications (website, social media, product descriptions, ads), subtly weave in references to health, transparency, sustainability, quality, and community. This builds a strong, recognizable brand identity.

Social Perception

Healthy Alternative: A go-to brand for those seeking indulgent treats without compromising their health or dietary preferences (e.g., gluten-free, vegan). Ethical and Responsible Brand: Due to their emphasis on fair-trade ingredients and eco-friendly packaging. Trustworthy Source: Given their transparency about ingredients and the founders' passion for clean eating. Innovative Company: By "challenging the norm" in baking mixes and incorporating ingredients like black beans and full-spectrum hemp.

Copy Examples

• •Headline: Stop Sacrificing Taste for Health. Indulge Guilt-Free. Body: Craving a decadent brownie but not the "aftermath"? Our Black Bean Brownie Mix is packed with organic, non-GMO goodness, triple the protein, and zero guilt. Bake something amazing that loves you back. Call to Action: Discover Clean Baking!
• •Headline: Mornings Just Got a Whole Lot Cozier (and Healthier!). Body: Imagine warm, fluffy scones, fresh from your oven, made with ingredients you can trust. Our versatile Scone Mix is sugar-free, vegan-friendly, and ready for your sweet or savory creations. Wellness in every bite. Call to Action: Shop Scone Mixes!
• •Headline: Your Daily Dose of Delicious Wellness. Body: Sip on pure comfort with our Fair Trade Hot Cocoa, or explore the balancing benefits of our full-spectrum hemp-infused mixes. At Sana Vidal, we believe feeling good should taste incredible. Call to Action: Explore Our Mixes!
• •Headline: Bake the Change: Ingredients That Matter, For You and The Planet. Body: We’re passionate about what goes into our mixes – and what doesn’t. Organic, fair-trade, and packed in eco-friendly packaging. Join the Sana Vidal family and bake a better world, one delicious treat at a time. Call to Action: Learn Our Story!
• •Headline: Finally, Desserts You Can Say "Yes!" To. Every Single Time. Body: Tired of reading confusing labels? We make it simple. Wholesome, delicious baking mixes crafted for your well-being and enjoyment. Because life’s too short for anything less. Call to Action: Treat Yourself Today!