Brand Tone

scientific, reassuring, and aspirational

Brand Values

• •Holistic Health
• •Efficacy and Results
• •Simplicity and Convenience
• •Quality and Purity
• •Transparency

Best Practices

• •Always lead with the customer's pain points (fatigue, stubborn belly fat, bloating) and then introduce the "Sana7-Konzept" or a specific scientific benefit as the credible, reliable solution. This problem-solution framework should be the backbone of all copy.
• •Pair aspirational goals ("Get your energy back") with reassuring statements ("without feeling hungry," "90-day guarantee"). This builds desire while simultaneously overcoming purchase anxiety.
• •Avoid positioning the product solely as a "diet shake." Instead, consistently use language related to "liver health," "inner balance," "metabolism," and "well-being" to elevate the product beyond simple weight loss and justify its premium positioning.
• •Emphasize simplicity and all-in-one convenience by using phrases like "Your daily health routine in one minute," "replaces a cabinet full of supplements," and "easy to integrate into your life" to highlight convenience.
• •Leverage specific numbers and details to build trust and convey efficacy, such as "over 77 superfoods," "25g of plant protein per serving," "97% recommendation rate," and the "4-Wochen Leber-Kur" structure.

Social Perception

The social perception is highly polarized. For its target audience, the brand is seen as a credible, science-backed, and premium option. However, a more skeptical, scientifically-literate audience views it with significant suspicion, perceiving it as a pseudoscientific diet product making unsubstantiated claims.

Copy Examples

• •More than a diet. The beginning of your new energy. Feeling tired and weighed down? The problem often lies deeper: your liver. Our Sanamana "Leber-Kur" is scientifically designed not just to help you slim down, but to restore your inner balance from the core. Rediscover your vitality. #Sanamana #LiverHealth #Wellbeing #EnergyBoost #HealthyLiving
• •The Science of a Flatter Stomach. The Feeling of Total Wellbeing. Discover the Sana7-Konzept for effective and sustainable liver health.
• •Your 1-Minute-Routine to a Healthier You. Forget complicated diets and countless pills. The Sanamana "Leber-Kur" combines over 77 superfoods into one delicious shake to support your liver, boost your metabolism, and reduce belly fat. Try it risk-free with our 90-day guarantee!
• •Our unique Sana7-Konzept is your all-in-one solution. It provides targeted calorie reduction without nutrient deficiencies, thanks to a powerful blend of plant-based proteins, 14 probiotics, and essential vitamins like Choline, which contributes to normal liver function. It's not magic, it's nutritional science.
• •Tired of feeling tired? The solution might be in your liver.