Brand Tone

aspirational, conscious, and empowering. It blends luxury with a deep sense of social responsibility. The language used is often evocative and sensory when describing fragrances, aiming to connect scents with emotions and well-being. There's also a tone of transparency and earnestness when discussing their social impact and sustainability efforts. Their TikTok presence introduces a more playful and relatable dimension.

Brand Values

• •Social Empowerment
• •Sustainability & Circular Economy
• •Luxury & Quality
• •Cruelty-Free
• •Transparency
• •Transformation & Well-being

Best Practices

• •Lead with Purpose: Always weave the "why" behind the brand – social empowerment and sustainability – into the narrative, even when focusing on product benefits.
• •Use Evocative & Sensory Language: Describe fragrances in a way that appeals to emotions, memories, and the transformative power of scent, aligning with the "Alchemy of Energy" concept.
• •Maintain an Empowering & Positive Voice: Frame messaging around upliftment, confidence, and positive change, both for the consumer and the communities the brand supports.
• •Be Transparent & Authentic: Clearly communicate the brand's ethical practices and social impact without overstating or greenwashing. Share genuine stories and facts about the cooperative and sustainability efforts.
• •Balance Luxury with Conscience: Ensure the copy reflects the high-end nature of the products while consistently reinforcing the ethical foundations. The aspirational quality should be paired with approachability regarding the brand's values.

Social Perception

pioneering and ethical luxury brand. Customers and the media admire its innovative approach to combining social good with high-end perfumery. The brand is seen as authentic in its mission to empower women and promote sustainability. Consumers appreciate the quality of the fragrances and the story behind the brand, making them feel good about their purchase beyond just the product itself. There's a respect for their commitment to natural ingredients and cruelty-free practices. Some niche fragrance enthusiasts may find the scents beautiful but not groundbreaking, yet still appreciate the overall quality and ethical standpoint.

Copy Examples

• •Headline: Scent with Soul. Empowerment in Every Bottle. Body: Discover Sana Jardin, where luxury fragrance meets a mission to uplift. Each handcrafted scent not only transports your senses but also directly supports the economic independence of the remarkable women who harvest our Moroccan flowers. Indulge consciously.
• •Headline: Beyond Sustainability. Beyond Expectation. Body: We believe true luxury leaves a positive trace. Our Beyond Sustainability™ model transforms a simple bottle of perfume into a vehicle for social change, upcycling floral waste into opportunity and empowering our harvesters. Experience the exquisite, embrace the ethical.
• •Headline: The Alchemy of Energy: Find Your Signature Uplift. Body: Each Sana Jardin fragrance is more than a scent; it's an invitation to transform your energy. From the grounding notes of Sandalwood Temple to the empowering aura of Tiger By Her Side, discover a natural, luxurious essence designed to resonate with your spirit.
• •Headline: Conscious Luxury, Crafted for You. Body: Experience the allure of Parisian perfumery, reimagined for a better world. Our Leaping Bunny certified, natural fragrances are a testament to the power of ethical beauty. Adorn yourself with scents that are as kind to the planet as they are to your skin.
• •Headline: Meet the Movement: Your Purchase, Her Progress. Body: At Sana Jardin, every spritz tells a story of empowerment. We partner with women artisans in Morocco, providing them with the tools to become entrepreneurs. Join us in a flower revolution that celebrates beauty, dignity, and sustainable livelihoods.