Brand Tone

caring, luxurious, and empowering

Brand Values

• •Natural & Vegan Ingredients: Sanais Skin emphasizes the use of all-natural, unrefined, and vegan ingredients in their products.
• •Healing & Efficacy: The brand is committed to providing high-quality moisturizing products that heal dry skin and address conditions like eczema.
• •Customer-Centricity: They state that customer needs are a top priority.
• •Self-Care & Confidence: Sanais Skin aims to help customers feel beautiful, confident, and unapologetic in their skin through their products.
• •Luxury Experience: The brand aspires to provide a luxury self-care experience, particularly catering to Black women's skin.
• •Quality: Their mission is to provide customers with the best quality moisturizing butters, soaps, scrubs, and oils.

Best Practices

• •Emphasize "Natural" and "Healing": Consistently highlight the all-natural, vegan, and unrefined nature of the ingredients and their power to heal and moisturize.
• •Use Empowering and Confident Language: Employ words and phrases that make customers feel beautiful, confident, and unapologetic in their skin.
• •Incorporate the "Luxury Self-Care" Aspect: Even when talking about healing, maintain an element of indulgence and a premium experience in the language used.
• •Maintain a Caring and Personal Touch: Reference the brand's origin story subtly where appropriate to build connection and trust. The "your skin will thank you later" philosophy can be woven in.
• •Focus on the "Glow" and "Radiance": Use descriptive words that evoke healthy, moisturized, and glowing skin as the end benefit.

Social Perception

The brand is perceived as one that offers effective solutions for dry skin and promotes a sense of indulgence and self-care. The founder's story adds a layer of authenticity and relatability. The rebranding effort towards a luxury self-care brand catering to Black women seems to be appreciated by their "loyal tribe."

Copy Examples

• •Headline: Embrace Your Radiance. Discover the Healing Power of Nature with Sanais Skin. Body: Your skin deserves the purest care. Our all-natural, vegan body butters are lovingly crafted to deeply moisturize and heal, leaving you feeling confident and beautiful. It's more than skincare, it's a luxurious ritual.
• •Social Media Post: Self-care isn't selfish, it's essential. Treat your skin to the unprocessed goodness of Sanais Skin and feel the difference. Unapologetically you. #SanaisSkin #LuxuryVeganSkincare #SelfCareJourney
• •Product Description Snippet (for a body oil): Indulge in our Lush Moisturizing Body Oil, a lightweight yet deeply nourishing blend of nature's finest. Watch as it transforms dry, thirsty skin into a soft, glowing canvas. Because your skin should thank you, later.
• •Email Subject Line: Unlock Softer, Healthier Skin – The Sanais Skin Promise. Email Body Preview: Tired of products that don't deliver? At Sanais Skin, we believe in the power of real, unrefined ingredients to bring comfort and confidence back to your skin. Inspired by a journey to heal, created for you.
• •Ad Copy: From Eczema to Empowerment. Sanais Skin was born from a personal mission to find gentle, effective relief for sensitive skin. Experience our luxurious, all-natural solutions and rediscover the joy of comfortable, beautiful skin.