Brand Tone

Passionate & Enthusiastic, Educational & Informative, Authentic & Meticulous, Approachable & Community-Focused, Dedicated & Hardworking

Brand Values

• •Historical Accuracy & Authenticity
• •Quality Craftsmanship
• •Education & Sharing Knowledge
• •Passion for History
• •Customer Experience & Accessibility
• •Family & Tradition
• •Preservation of Heritage Crafts

Best Practices

• •Always circle back to the core passion for history. Every piece of copy should reflect a genuine enthusiasm for the 18th and Regency eras and a desire to share that accurately.
• •Even in short-form copy, weave in specific historical details or highlight the research and craftsmanship that goes into the products. This reinforces expertise and commitment to accuracy.
• •Combine historical accuracy with an approachable, educational, and welcoming tone. Avoid overly academic or exclusionary language. Imagine explaining something fascinating to a fellow enthusiast.
• •Where appropriate, remind the audience of the family-run nature of the business and engage with the broader living history community. This fosters connection and trust.
• •Ensure that the language used in copy complements the visual presentation of products (which often look like they are straight out of a historical painting or setting). The words should enhance the immersive experience the visuals create.

Social Perception

Trusted Source for Reenactors, Knowledgeable & Passionate, Good Quality for Price, Improving Accuracy, Community Contributor, Family-Oriented and Approachable

Copy Examples

• •Step into the 18th Century. At Samson Historical, our passion is bringing the past to life with meticulously researched, authentic reproduction clothing and wares. Explore history with us.
• •Crafted with the spirit of the 1770s, this waistcoat is more than attire—it's a piece of history. Made from [material] and based on original patterns, it offers both authentic style for your reenactment and the durability for countless journeys back in time. Pockets thoughtfully included for your 18th-century essentials.
• •From the bustling colonial town to the quiet frontier, every detail mattered. Our latest shipment of [product, e.g., leather goods] is crafted with the same dedication to authenticity and quality our ancestors valued. See the collection and own a piece of the past. #SamsonHistorical #LivingHistory #18thCentury #HistoricalReproduction
• •This month, the Red Lion News-Letter delves into the fascinating evolution of [specific garment/item, e.g., women's caps] in the late 1700s. Plus, get a sneak peek at our new arrivals, perfect for the upcoming [event/season]. Join us in exploring the details that make history vibrant!
• •Founded on a multi-generational love for history and craftsmanship, Samson Historical is more than a store; it's a family's dedication to preserving the past. We meticulously research every piece, ensuring you receive items that not only look the part but also tell the rich story of the 18th century. Join our community of historians, reenactors, and enthusiasts.