Brand Tone

Professional and Authoritative, Supportive and Caring, Informative and Educational, Trustworthy and Reliable

Brand Values

• •Health and Well-being
• •Quality and Efficacy
• •Support and Guidance
• •Expertise
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., "Professional, not clinical," "Supportive, not sentimental," "Informative, not jargon-heavy"). Provide examples of "do's and don'ts."
• •Focus on "You" (The Customer): Address the customer directly. Frame benefits around their needs, their pain points, and their aspirations for improved health and comfort.
• •Prioritize Clarity and Simplicity: While authoritative, avoid overly technical jargon that the average customer may not understand. Explain concepts clearly and concisely.
• •Maintain Empathy: Always remember you are addressing individuals who may be experiencing pain or limitations. Let genuine care and understanding shine through in your language.
• •Consistency Across Channels: Ensure that the tone used on your website aligns with your social media posts, email marketing, and even customer service interactions. Regular internal reviews of content can help maintain this.

Social Perception

As a Provider of Solutions, Informative Resource, Developing Engagement, Trust Factor

Copy Examples

• •Website Headline/Banner: "Rediscover Comfort & Mobility. Expertly Designed Orthotic Solutions for Your Well-being."
• •Facebook Post (Product Focus): "Living with [specific condition, e.g., plantar fasciitis]? Our [Product Name] provides targeted support to alleviate discomfort and help you stay active. Learn how it can make a difference: [Link]"
• •Instagram Caption (Lifestyle Focus with Product): "Don't let discomfort dictate your day. Our [Product Category, e.g., wrist supports] are designed for all-day comfort and reliable support, so you can focus on what matters. #SamsonOrthotics #PainRelief #ActiveLiving #HealthJourney"
• •Product Description Snippet: "Engineered with [Key Feature, e.g., medical-grade neoprene] and an understanding of biomechanics, the [Product Name] offers optimal stabilization and promotes natural healing."
• •Email Subject Line (Educational Content): "Understanding [Common Ailment]: How Proper Support Can Help You Heal"