Brand Tone

Innovative & Tech-Forward, Aspirational & Performance-Oriented, Helpful & Informative, Confident & Modern, Approachable

Brand Values

• •Innovation
• •Performance
• •Quality & Precision
• •Customer Empowerment
• •Passion for Golf

Best Practices

• •Understand Your Audience Deeply: Know their pain points (e.g., losing balls, inconsistent shots), aspirations (lower scores, better understanding of their swing), and how they talk about golf. Use their language.
• •Focus on Benefits, Not Just Features: Instead of just saying "embedded chip," explain "so you can track every shot and find your ball instantly." Connect technology to tangible golfer advantages.
• •Maintain a Balance of Tech and Tradition: While Storyi is innovative, golf is a traditional sport. The copy should respect the game's heritage while highlighting modern improvements. Avoid overly technical jargon where simpler, benefit-driven language will do.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a social media caption, or an email newsletter, the core tone (innovative, helpful, performance-oriented) should shine through. Create a simple style guide if necessary.
• •Inject Enthusiasm and Passion: Show that the brand genuinely loves golf and is excited about helping golfers. This makes the technology feel more approachable and the brand more relatable.

Social Perception

For Early Adopters & Tech-Savvy Golfers, As a Premium or Specialized Product, Intriguing & Promising, Skepticism (Potentially), Focused on Data-Driven Improvement

Copy Examples

• •Headline (Website/Ad): "Stop Guessing. Start Knowing. Storyi, the smart golf ball that unlocks your best game."
• •Social Media Post (Instagram/Facebook): "Lost balls are a thing of the past. Frustrated swings? Not anymore. With Storyi, every shot is a lesson. Track your distance, analyze your spin, and find your ball with ease. Link in bio to transform your game! ⛳️💡 #StoryiGolf #SmartGolf #GameChanger #GolfTech"
• •Email Subject Line: "Unlock +20 Yards? Your Storyi Data Awaits."
• •Product Description Snippet: "Crafted for precision, engineered for insight. The Storyi smart golf ball seamlessly integrates advanced chip technology with a premium feel, delivering real-time data straight to your app. It’s not just a golf ball, it’s your personal caddy and coach, all in one."
• •About Us Excerpt Idea: "Born from a frustration with lost balls and a passion for leveraging data, Storyi was created to empower every golfer to understand their game like never before. We believe technology should enhance tradition, not complicate it. Join us in playing smarter, not just harder."