Brand Tone

personable, enthusiastic, and community-focused

Brand Values

• •Community
• •Trust and Transparency
• •Passion and Nostalgia
• •Entrepreneurial Support
• •Mental Health Awareness

Best Practices

• •Lead with Community: Always frame communications with a "we" or "us" mentality. Use inclusive language that makes the customer feel like part of a club (e.g., "Join the community," "Let's find this card together").
• •Maintain Authentic Enthusiasm: The copy should always reflect genuine excitement for Pokémon. Use exclamation points, energetic language, and emojis where appropriate to convey passion. Avoid overly corporate or sterile language.
• •Prioritize Trust Signals: Regularly incorporate elements that build trust. Mention the live, unedited nature of breaks, share customer reviews, and be transparent about products and shipping.
• •Embrace the Personal Touch: Continue to have the founder, Sam, be the "face" of the brand. Use his name, share his thoughts (like on the Amazon reading list), and write in a personal, first-person style for blog and social media posts to maintain the relatable connection.
• •Balance Hobby with Helpfulness: While the core is Pokémon, continue to mix in supportive content for fellow collectors and streamers. This reinforces the brand's value of giving back and positions SamsGotta as an authority and a helpful peer in the industry, not just a seller.

Social Perception

Overwhelmingly positive, seen as a legitimate and reliable vendor within the Pokémon TCG space, interactive and engaging, with strong community focus and a helpful resource for fellow entrepreneurs and collectors.

Copy Examples

• •The hunt for the Charizard continues! 🔥 We're going LIVE tonight at 8 PM GMT with a fresh case of the latest Japanese set. Will tonight be your lucky night? Grab your packs from the store now (link in bio!) and join the community for the hype! Don't miss out! #SamsGotta #PokemonTCG #LiveBreak #PokemonCommunity
• •Relive the thrill of the unknown! Our Generation I Mystery Box is curated with pure nostalgia. Each box contains a mix of vintage-style packs, a guaranteed holo card, and a chance at a graded classic. We're all about trust and fun, so every box is packed with value. What will you pull?
• •⚡️ Restock Alert! Your Favorite Pokémon Sets Are Back...
• •WE DID IT! 🤯 Pulled the secret rare Mew on last night's stream! The reaction says it all. The energy was unreal, thanks to everyone who joined! Want in on the next one? Follow and check the site! #PokemonCards #CardPull #SamsGotta #Collector #FYP
• •Welcome to the Community! Trustworthy Live Breaks, Fast Shipping, and Your Favorite Pokémon Cards.