Brand Tone

Artistic & Appreciative, Elegant & Sophisticated, Purposeful & Empowering, Informative & Gentle

Brand Values

• •Artisanry & Craftsmanship
• •Indian Heritage & Tradition
• •Sustainability & Conscious Fashion
• •Women Empowerment
• •Quality & Authenticity
• •Timeless Elegance

Best Practices

• •Develop a Brand Voice Guide
• •Emphasize Storytelling
• •Use Rich, Evocative Language
• •Maintain a Focus on 'Conscious' and 'Handcrafted'
• •Be Authentic and Transparent

Social Perception

Positive for Unique, Handcrafted Products; Appreciation for Traditional Aesthetics; Seen as a Thoughtful Brand; Good Quality and Design; Physical Store Presence Noted

Copy Examples

• •Draped in heritage, woven with passion. Our latest hand-block printed saree tells a story of ancient artistry, brought to life by skilled hands. Embrace timeless elegance. #Samprada #HandcraftedSaree #IndianTextiles #ArtisanMade #SustainableFashion
• •Discover the 'Bahaar' Collection by Samprada – where contemporary design meets traditional craftsmanship. Each Kurti is a testament to mindful creation and enduring style. Feel beautiful, consciously. Shop now. [Link] #SampradaStore #EthnicWear #ConsciousFashion #NewCollection #HandmadeWithLove
• •Samprada: Weaving India's Heritage into Every Thread. Explore our curated collection of handcrafted apparel that celebrates tradition and empowers artisans. Dress with purpose, wear your story.
• •This exquisite dupatta, colored with the purest natural dyes, is a whisper of nature's artistry. Hand-woven by our dedicated artisans, it’s more than an accessory – it's a piece of heritage, designed to be cherished. Pair it with your favorite kurta for an effortlessly elegant look. #Samprada #NaturalDyes #Handloom #ArtisanalTextiles #EcoFashion
• •Meet Lakshmi, one of the incredible women behind our 'Roop' collection. Her skilled hands bring intricate Chanderi weaves to life, preserving a craft passed down through generations. When you choose Samprada, you choose to support artisans like Lakshmi and celebrate their invaluable contribution to India's textile legacy. Learn more about our commitment to empowerment on the blog. [Link] #SampradaJourney #EmpoweringArtisans #IndianCraftsmanship #FashionWithPurpose