Brand Tone

Professional and Competent, Creative and Modern, Approachable and Supportive, Solution-Oriented, Trustworthy

Brand Values

• •Client Success
• •Creativity and Innovation
• •Quality and Professionalism
• •Expertise and Versatility
• •Collaboration and Personalization
• •Clarity and Transparency

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., professional yet approachable, modern, supportive, expert). Include examples of "do's and don'ts" for language, jargon, and style. This ensures anyone writing for the brand is aligned.
• •Prioritize Clarity and Client Benefit: Always write with the client in mind. Explain complex services in an understandable way and clearly articulate the benefits and solutions your services provide. Avoid overly technical jargon unless speaking to a highly technical audience, and even then, ensure clarity.
• •Maintain Professionalism with a Human Touch: While showcasing expertise, don't be afraid to be approachable. Use language that is welcoming and shows genuine interest in client success. Phrases like "we're here to help" or "let's achieve your goals together" can soften a purely technical tone.
• •Ensure Visual and Textual Consistency: The tone of your copy should align with your visual branding (website design, logo, imagery). A modern, clean design should be matched by clear, concise, and contemporary copy.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still accurately reflect your brand's tone and values, and resonate with your target audience. Solicit feedback if possible.

Social Perception

Clients and Potential Clients: Likely perceive Samoht.no as a skilled and reliable partner for digital services. The portfolio and testimonials contribute to a perception of competence and trustworthiness. The direct involvement of Thomas Samoht suggests a personalized service. General Public/Wider Audience: For those aware of the brand, it likely comes across as a specialized creative and technical service provider for businesses. The focus on "digital solutions" positions it in the tech and creative industry. The brand perception is primarily shaped by its own curated content. There's no indication of a negative social perception. The brand is building a positive image focused on expertise and client enablement.

Copy Examples

• •Headline for Web Design Service: "Transform Your Vision into a Stunning Digital Experience. Let's build a website that works for *you*."
• •Social Media Post (Instagram/Facebook): "Is your brand ready to shine online? ✨ From compelling graphic design to strategic marketing, we provide the creative spark and technical expertise to make your business stand out. DM us to explore your project! #SamohtNo #DigitalSolutions #OsloBusiness #CreativeDesign"
• •About Us Snippet (Website): "At Samoht.no, we're passionate about empowering businesses with innovative and effective digital solutions. Thomas Samoht brings a blend of IT acumen, creative design, and marketing insight to every project, ensuring you not only get online but thrive there."
• •Email Subject Line for a Marketing Email: "Elevate Your Brand: Creative Digital Strategies by Samoht.no"
• •Call to Action on a Service Page: "Ready to discuss how our tailored IT support and consulting can streamline your operations? Get in touch today for a no-obligation consultation and let's solve your tech challenges together."