Tono de Marca

authentic, earthy, and passionate

Valores de Marca

• •Sustainability
• •Natural and Handcrafted Quality
• •Tradition and History
• •Health and Wellness
• •Integrity and Small-Scale Operation

Mejores Prácticas

• •Always connect products back to core values of sustainability, natural ingredients, and handcrafted quality. Explain why certain ingredients or packaging are chosen.
• •Emphasize the family-run, personal nature of the business by using inclusive, collective pronouns like "we" and "our." Share personal passion and story.
• •Mirror the packaging and product style in language. Use words like "handcrafted," "small-batch," "salvaged," "repurposed," and "homegrown."
• •Be transparent and educational about ingredients and processes. Blog posts and descriptions that explain the benefits or concerns reinforce authority and trustworthiness.
• •Maintain a humble and passionate tone, avoiding corporate jargon. The communication should feel like a conversation with a passionate creator, not a sales pitch from a large company.

Percepción Social

a trustworthy and charming small business. Customers align with the brand's values, appreciating the eco-friendly approach and the authenticity of the handmade products. It is viewed as a source for unique, natural gifts. The brand's commitment to its principles resonates well with its niche market.

Ejemplos de Copy

• •Crafted with lavender we grew in our own backyard and wrapped in recycled paper. This isn't just soap; it's a small act of love for your skin and the planet. Experience the calm.
• •Salvaged treasures and handcrafted goodness. We're keeping things simple, natural, and honest. Just the way it should be.
• •Remember when things were made to last? We do. From our repurposed vintage finds to our small-batch tallow balms, we’re bringing back the 'good old ways.' #Handmade #SustainableLiving
• •Tired of plastic bottles and harsh chemicals? Our solid shampoo bars are packed with plant-based goodness to nourish your hair, not to fill a landfill. Good for you, good for the Earth.
• •We're a small family with a big passion for making things by hand and giving old things new life. At Sammy Walnutts Shop, you'll find products made with integrity, from ingredients we can pronounce.