Brand Tone

chic, sophisticated, and aspirational

Brand Values

• •Femininity and Elegance
• •Quality and Style
• •Parisian Chic
• •Accessibility (within a certain aspirational context)

Best Practices

• •Maintain an Elegant Vocabulary: Use refined and evocative language that reflects sophistication. Avoid overly casual slang or overly technical jargon.
• •Embrace Storytelling with a Parisian Flair: Weave in the romance and allure of Paris. Describe how the clothes make one feel, connecting them to an aspirational lifestyle.
• •Focus on Timelessness and Quality: Highlight the lasting style and craftsmanship of the garments over fleeting trends.
• •Keep it Visually Cohesive: Ensure the copy complements the high-quality, chic imagery used across all platforms. The words should paint a picture that aligns with the visual brand.
• •Engage with Grace: When interacting with customers online (comments, DMs), maintain a polite, helpful, and sophisticated tone, reinforcing the premium nature of the brand.

Social Perception

polished and reputable mid-to-high-end fashion brand

Copy Examples

• •Sam Jones Paris: Discover the essence of Parisian elegance. New collection now online.
• •Effortlessly chic, this silk midi dress drapes beautifully for a silhouette that is both timeless and contemporary. Perfect for your next soirée or an elevated everyday look. Embrace your inner Parisian.
• •Parisian moments. Our new [Coat Name] coat, where timeless design meets contemporary sophistication. Available online and in our boutiques. #SamJonesParis #ParisianStyle #NewCollection #Elegance
• •À Paris Avec Amour: Explore the New Sam Jones Collection
• •5 Ways to Infuse Parisian Chic into Your Wardrobe This Season, by Sam Jones