Brand Tone

Informative & Educational, Confident & Efficacious, Clean & Modern, Conscious & Approachable

Brand Values

• •Efficacy
• •Science-Led
• •Natural-Forward
• •Transparency
• •Conscious & Ethical
• •Skin Health Focused

Best Practices

• •Develop a Core Messaging Guide: Document key brand phrases, approved ingredient terminology, 'words we use/don't use,' and the overall desired feeling the copy should evoke. This ensures anyone writing for the brand is aligned.
• •Prioritize Clarity and Education: Always explain the 'why' behind an ingredient or product. Avoid overly technical jargon without explanation, but don't dumb down the science. Make complex information accessible.
• •Lead with Benefits, Support with Features: Customers want to know 'what's in it for me?' Start with the visible result or solution, then explain how the active ingredients (features) achieve this.
• •Maintain Visual & Textual Cohesion: Ensure the clean, modern, and slightly scientific aesthetic of the visuals is mirrored in the copy – straightforward, confident, and uncluttered.
• •Be Authentic in Ethical Claims: If highlighting 'cruelty-free,' 'sustainable,' or 'natural-forward,' ensure these are genuine and can be substantiated. Consumers value authenticity in these areas. Use these values to connect, but always tie back to the primary promise of efficacy.

Social Perception

Likely appeals to consumers interested in 'clean beauty' that is also scientifically validated. The target audience probably values ingredient knowledge and seeks effective solutions for specific skin concerns. The cruelty-free aspect is a positive for ethically-minded consumers. The lack of extensive recent, independent reviews or media buzz might mean they are a niche brand or are still building widespread recognition. The inactive Facebook page could also contribute to a lower overall social signal.

Copy Examples

• •Unlock Radiance: Our Bakuchiol serum delivers retinol-like results, naturally.
• •Why Niacinamide? This powerhouse active visibly refines pores and evens skin tone by supporting your skin's natural barrier. Science-backed care for your healthiest skin. ✨ #SAMEBioScience #ActiveSkincare
• •At SAME Bio, we unite potent natural extracts with advanced bio-fermented actives. For skincare that's not just clean, but clinically effective. Experience the visible difference. #EffectiveByNature
• •Your Skin Deserves Actives That Work. Discover SAME Bio.
• •SAME Bio Vitamin C Serum: Brighten, protect, and reveal your glow. Our stabilized formula ensures maximum potency, delivering antioxidant power deep into your skin. Pure. Potent. Proven.