Brand Tone

Aspirational, passionate, and exclusive

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Passion for the Equestrian Lifestyle
• •Community

Best Practices

• •Always center the copy around the core concept of individuality, using words like "unique," "one-of-a-kind," "express yourself," "stand out," and "define your style."
• •Use passionate and evocative language that resonates with equestrians, such as "passion," "bond," "dedication," "performance," "harmony," and "partnership."
• •Regularly feature user-generated content, celebrating the customer and their horse by name to reinforce community value and authentic brand appreciation.
• •Maintain an elegant and premium tone, avoiding slang or overly casual language, to reflect the aspirational high-end positioning of the brand.
• •In product descriptions, explain *why* a product is high quality by mentioning specific details like "breathable, quick-dry fabric," "hand-placed Swarovski crystals," or "ethically sourced materials."

Social Perception

Sambucco is perceived as a desirable, high-quality, and fashionable equestrian brand. Customers view it as a way to stand out, associating it with quality and expressing a strong positive sentiment around customization.

Copy Examples

• •Dare to be different. Our 'On Fire' baselayer isn't just a statement, it's a promise. A promise of unparalleled quality, comfort, and a design that’s as unique as the bond you share with your partner. Ride with passion. Ride as one. #Sambucco #UniqueRider #EquestrianStyle
• •The Art of Expression. The SS'25 Collection is Here. Crafted for the dedicated rider. Discover a new season of bold patterns and innovative fabrics designed to empower your performance and express your unique identity.
• •Your horse is one of a kind. Their style should be too. Thank you to the Sambucco community for sharing your incredible custom browband designs! Ready to create your own masterpiece? Define your style, down to the last crystal. Click to design yours now.
• •Exclusive Access: The Limited Edition Collection Is Waiting... Be the first to experience our most exclusive designs yet. As a valued member of the Sambucco family, your private look inside starts now.
• •From street to stirrup, make every ride a statement. #GRWM #EquestrianLife #SambuccoStyle