Brand Tone

Aspirational, Adventurous, Eco-Conscious, Friendly, and Accessible

Brand Values

• •Sustainability and Nature-Orientation
• •Quality and Craftsmanship
• •Style and Identity
• •Accessibility
• •Health and Protection

Best Practices

• •Lead with Adventure, Support with Sustainability
• •Use Sensory and Evocative Language
• •Maintain an Accessible Tone
• •Turn Features into Lifestyle Benefits
• •Amplify the Community Voice

Social Perception

Positive Association with Quality and Style; Appreciation for Eco-Friendly Aspect; Mixed Feedback on Durability; Strong Lifestyle Alignment

Copy Examples

• •Some views are worth the climb. Our handcrafted Acetate frames are made for adventures like these—durable, lightweight, and inspired by the wild places we love. Where will your Sambas take you next? #SambaShades #ExploreMore
• •Style That Feels Good. Inside and Out. Discover our new collection, crafted from plant-based materials for a lighter footprint. Look good, do good. #SustainableStyle
• •Your face is your story. Your shades are the signature. From classic aviators to bold retro frames, find the pair that speaks your language. High-quality, polarized, and accessibly priced. Shop the collection now. [Shop Now]
• •Your Next Adventure is Calling (And We've Got the Shades for It) - Hey [Name], we believe the best stories are found off the beaten path. That's why we create sunglasses that can keep up—with polarized lenses for clarity and eco-friendly frames that honor our planet. Ready to answer the call?
• •More than just sunglasses, the 'Forest' frame is a piece of the wild. Handcrafted from sustainably sourced wood, each pair has a unique grain, telling its own story. With polarized lenses to cut glare on your brightest days, they're the perfect companion for the conscious adventurer.