Brand Tone

Inspirational, authentic, uplifting, personal, relatable, vulnerable, strong, encouraging, connective, professional, business-savvy.

Brand Values

• •Resilience and Hope
• •Authenticity and Imperfection
• •Connection and Togetherness
• •Faith and Redemption
• •Joy and Boldness

Best Practices

• •Always lead with the story: Whether it's the story of a particular piece, her personal journey, or a client's commission, storytelling should be at the heart of all copy. This reinforces the brand's authenticity and emotional connection.
• •Use inspirational and empowering language: Words like "resilience," "hope," "courage," "joy," and "boldness" should be woven throughout the copy to maintain an uplifting tone.
• •Embrace vulnerability: Do not shy away from sharing the personal struggles and triumphs that inform her art. This transparency builds trust and deepens the connection with her audience.
• •Highlight the "why" behind the art: Explain the inspiration and meaning behind her collections and individual pieces. This elevates the art from being purely decorative to being a source of meaning and inspiration.
• •Maintain a balance between personal and professional: While the personal story is key, it's also important to have clear, professional, and benefit-driven copy for sections like the Designer Trade Program and the commission process. This shows that while she is an artist with a story, she is also a professional running a business.

Social Perception

Overwhelmingly positive; perceived as an artist who is incredible to work with, whose art is unique, expressive, and exceeds expectations. Clients appreciate the seamless and personal commission process, feeling a part of her artistic journey. She is seen as an artist who creates beautiful work infused with meaningful personal stories, with her narrative of overcoming addiction being particularly inspiring and relatable. She is respected within her community and the broader art and design world.

Copy Examples

• •Introducing 'Unbroken.' This piece is a celebration of the strength we find in our scars. Each bold stroke and vibrant color tells a story of resilience, a reminder that even after the storm, there is radiant light. May it bring a sense of hope and courage to your home.
• •Art has always been my sanctuary. It was my anchor in the storm of addiction and my light in the journey of recovery. Today, every piece I create is infused with the hope and joy I found along the way. My 'Not Alone' series is a testament to the power of connection, and my abstract figures are a celebration of the beautiful imperfections that make us human. My hope is that my art serves as a reminder that you are seen, you are strong, and you are never truly alone.
• •Transform your client's space with art that tells a story. At Samantha Jezek Art, we create bold, modern pieces with emotional movement. Our Designer Trade Program offers exclusive access to original artwork that brings soul into your designs. Let's collaborate to find the perfect statement piece that will leave a lasting impression.
• •From my studio to your home, I'm excited to share a sneak peek of my upcoming collection! These new works are all about capturing the quiet moments of joy in everyday life. Think warm, rich color palettes and figures that celebrate togetherness. I can't wait for you to see them. Stay tuned for the official launch date!
• •From a client's vision to a cherished family heirloom. It was an honor to create this custom piece representing their beautiful family. The process of bringing their story to life through color and form was a joy. Looking for a meaningful piece of art for your own home? Let's create something beautiful together.