Brand Tone

Passionate, Optimistic, and Accessible

Brand Values

• •Connection to Nature
• •Emotional Impact of Art
• •Quality & Craftsmanship
• •Authenticity

Best Practices

• •Lead with Emotion and Transformation: Always connect the art to the feeling it evokes. Use words like infuse, transform, feel, energy, optimism, calm, and joy to describe the benefit to the customer.
• •Tell the Story: Weave the artist's personal narrative and connection to the sea into the copy. Mentioning her coastal upbringing, nomadic life, or use of natural tools adds authenticity and depth.
• •Use Sensory and Vivid Language: Employ descriptive words that appeal to the senses. Phrases like bold colours, iridescent sheen, expressive brushstrokes, and rugged beauty help the customer visualize the art and its texture.
• •Balance Professionalism with a Personal Touch: Use a professional tone when discussing quality and craftsmanship (fine art originals, beautifully presented), but maintain a personal connection by referring to the artist as Sammie where appropriate (e.g., on the 'About' page, in blog posts, or emails).
• •Emphasize Value and Convenience: Consistently mention practical benefits like free shipping, ready to hang, and exclusive discounts. This makes the purchase feel accessible and reduces friction for potential buyers.

Social Perception

The public perception of Samantha Frances Art is overwhelmingly positive, characterized by high customer satisfaction and an appreciation for the artist's unique talent. Customers perceive the art as beautiful, high-quality, and emotionally resonant. The artist, Sammie, is seen as talented, friendly, and professional. The brand is viewed as a source of unique and eye-catching artwork that authentically captures the spirit of wildlife.

Copy Examples

• •Art that breathes life into your home. Discover vibrant, nature-inspired pieces that infuse any room with energy and optimism.
• •From the depths of the ocean to your living room. Sammie's latest piece, 'Octopus Odyssey', uses bold color and metallic sheens to capture the magic of the underwater world. Bring the soul of the sea home.
• •A wave of colour and calm for your walls.
• •This hand-embellished print does more than just hang on a wall—it transports you. Inspired by the rugged UK coast, each brushstroke is filled with the wild, calming energy of nature. It’s not just a piece of art; it’s a feeling.
• •Tired of sterile spaces? Feel the wild in your home. Samantha Frances Art’s new collection celebrates the bold beauty of wildlife with impressionist realism. Transform your space, effortlessly. Shop now.