Brand Tone

Passionate, Personal, Optimistic, Professional, and Nature-centric

Brand Values

• •Connection with Nature: A profound appreciation and connection to the natural world, especially coastal and marine environments, is paramount. This includes promoting awareness for wildlife.
• •Emotional Expression & Joy: The art aims to capture and evoke positive emotions, energy, and joy, bringing the enchanting essence of the outdoors into homes.
• •Authenticity & Personal Story: Sharing her personal journey and inspirations is a key part of the brand.
• •Quality & Craftsmanship: Dedication to creating high-quality, detailed artwork, whether original pieces or prints.
• •Customer Connection & Service: Building relationships with clients through personalized service, good communication, and ensuring customer satisfaction.
• •Optimism & Resilience: Reflecting her self-description as an optimist and her nomadic lifestyle.

Best Practices

• •Always Infuse Passion for Nature & Wildlife: Ensure that the copy consistently reflects a deep love and respect for the natural world, using evocative language that highlights its beauty and importance.
• •Maintain a Personal and Relatable Voice: Continue sharing personal anecdotes, inspirations (like walks with Netty or coastal observations), and aspects of the artist's life to foster a genuine connection with the audience. Use "I" and address the audience directly where appropriate.
• •Emphasize Joy, Optimism, and Emotional Connection: Frame descriptions and communications around the positive emotions the art is intended to evoke – joy, serenity, wonder, and blissful energy. Highlight how the art can uplift a space and spirit.
• •Be Authentic and Transparent: Whether discussing the artistic process, materials used, or the story behind a piece, maintain honesty and openness. This builds trust, which is evident from current customer feedback.
• •Balance Professionalism with Warmth: While the tone is friendly and personal, ensure that all communications (especially regarding sales, commissions, and terms) are clear, professional, and provide all necessary information, reinforcing reliability and trustworthiness.

Social Perception

Talented Artist, Captures Essence & Emotion, High-Quality Products, Friendly & Trustworthy, Inspiring & Uplifting, Advocate for Wildlife.

Copy Examples

• •Dive into the deep with 'Azure Wanderer,' my latest oil painting inspired by the tranquil yet vibrant life beneath the waves. I aimed to capture that moment of serene discovery, hoping to bring a splash of the ocean's blissful energy into your home. Each brushstroke is a thank you to the incredible wildlife that graces our planet. Available now on samanthafrancesart.com – let the sea's magic fill your space! ✨ #SamanthaFrancesArt #WildlifeArt #OceanInspired #ArtForYourHome #ImpressionistRealism
• •Looking for a truly personal piece of art that speaks to your soul? As an artist deeply connected to the wonder of wildlife, I pour my heart into creating bespoke commissions that capture the essence of your vision. Whether it's a beloved pet or a cherished wild creature, let's work together to bring that unique energy to life on canvas. Send me a message to start our creative journey! Learn more & see past commissions on my website. [Link] #CustomArt #WildlifeArtist #PetPortraits #SamanthaFrances #ArtCommission
• •This week, while walking Netty along the Cornish coast, the way the light danced on the water reminded me why I feel so drawn to painting the sea's ever-changing moods. It’s these simple, joyful moments of connection with nature that I strive to infuse into every piece. I hope my art brings a little of that optimistic coastal light into your world too. Explore the latest collection inspired by these moments: [Link] Warmly, Sammie.
• •Meet the 'Sunbeam Whistler'! This fine art print bursts with the joyful energy and vivid colours of one of our feathered friends. Created with expressive strokes and a touch of metallic shimmer to catch the light, just like a fleeting, happy moment in nature. Perfect for adding a touch of optimism and the wild's vibrant spirit to any room. Printed on archival paper to ensure its beauty lasts. #BirdArt #NatureInYourHome #JoyfulArt #SamanthaFrancesArt #WildlifePrints
• •As a nomadic spirit and military spouse, the coastline has always been my anchor, my constant source of inspiration. My art is a celebration of that unwavering connection to wildlife and the sea – a vibrant expression of the energy, emotion, and sheer joy these encounters bring. I hope each piece serves as a little window to the wild, infusing your space with the same sense of wonder and optimism that fuels my brush. Thank you for sharing this journey with me.