Brand Tone

Authoritative & Informative, Aspirational & Wellness-Focused, Trustworthy & Customer-Centric, Approachable & Encouraging

Brand Values

• •Health & Wellness
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Education & Transparency
• •Accessibility
• •Innovation

Best Practices

• •Emphasize Benefits Over Features: While specs are important, lead with how the sauna improves the customer's life (e.g., "better sleep," "stress relief," "muscle recovery") before detailing the heater type or wood.
• •Maintain a Consistent Voice of Authority and Care: Balance expert knowledge about sauna technology and health benefits with a supportive, approachable tone that shows you understand customer needs and are there to help.
• •Leverage Social Proof Authentically: Continue showcasing genuine customer testimonials, user-generated content (with permission), and expert endorsements. Ensure these feel relatable and trustworthy.
• •Educate to Empower: Consistently create and share valuable content (blog posts, videos, infographics) that educates the audience on sauna benefits, usage tips, and wellness, reinforcing Salus Saunas as a knowledgeable leader.
• •Use Aspirational Yet Attainable Language: Position sauna ownership as a desirable and achievable step towards a better lifestyle. Highlight ease of installation and financing options to reduce perceived barriers.

Social Perception

Positive, Premium/Investment, Knowledgeable Resource, Reliable

Copy Examples

• •Headline: Your Sanctuary Awaits. Body: Transform your home into a haven of wellness with Salus Saunas. Experience deep relaxation, powerful detoxification, and daily rejuvenation. Invest in your well-being today.
• •Headline: Unlock Peak Performance & Recovery. Body: Trusted by athletes and wellness experts, Salus Saunas deliver therapeutic heat to soothe muscles, accelerate recovery, and enhance mental clarity. Elevate your routine.
• •Headline: More Than Heat. It's a Lifestyle. Body: Discover the profound health benefits of regular sauna use. From improved sleep to radiant skin, Salus Saunas is your partner in building a healthier, more vibrant life. Explore our range.
• •Headline: Quality You Can Feel. Support You Can Trust. Body: Crafted with the finest materials and backed by industry-leading warranties and exceptional customer care, Salus Saunas are built for a lifetime of wellness. Join the thousands of satisfied customers.
• •Headline (Social Media/Email): Ready to Sweat the Stress Away? Body: Our latest infrared saunas are designed for ultimate comfort and maximum health benefits. Click to learn how easy it is to bring the power of Salus Saunas into your home. #SalusSaunas #HomeWellness #InfraredSauna