Brand Tone

casual, adventurous, and patriotic

Brand Values

• •Patriotism
• •Adventure
• •Passion for the Marine Lifestyle

Best Practices

• •Embrace the Lingo: Use language that resonates with the target audience. Incorporate terms related to fishing, boating, and the ocean to create an authentic connection.
• •Keep it Real: The tone is down-to-earth and approachable. Avoid overly corporate or formal language. The copy should sound like it's coming from a fellow enthusiast.
• •Lead with Patriotism: Continue to weave in themes of American pride. This is a key differentiator and a core part of the brand's identity.
• •Focus on the Lifestyle: The products are a means to an end —the "salty" lifestyle. The copy should sell the experience and the feeling of adventure, not just the apparel.
• •Be Consistent Across All Touchpoints: From product descriptions to any future marketing materials or social media, the casual, adventurous, and patriotic tone should be uniform to build a strong, recognizable brand voice.

Social Perception

Direct social perception is challenging due to lack of dedicated social media and online discussions. A Better Business Bureau (BBB) profile shows an "A+" rating for Salty USA (a watch band and online retailer) and a single Reddit thread mentioned a positive experience with a watch band, suggesting some customer satisfaction.

Copy Examples

• •Show your pride on and off the water. Our new Patriot Fish tee is for those who live by the tides and love for their country. Reel in yours today.
• •The weekend is calling. Are you ready to answer? Gear up for your next adventure with Salty USA. From the boat to the bonfire, we've got you covered.
• •Live Salty. Live Free. The official gear for the American adventurer.
• •Early mornings, high seas, and hard fights. This hoodie is built for all of it. Stay warm, stay dry, and stay Salty.
• •It’s not just a hobby, it’s a lifestyle. Tag a friend who needs to add some salt to their life. #SaltyUSA #FishingLife #MadeInTheUSA