Brand Tone

Friendly & Welcoming, Enthusiastic & Positive, Approachable & Casual, Trendy & Coastal-Inspired

Brand Values

• •Customer Happiness
• •Excellent Customer Service
• •Empowering Women
• •Fashion & Affordability
• •Community & Connection
• •Inclusivity (Stated)

Best Practices

• •Continue using conversational and welcoming greetings like "Hey friends!" or "Hi friend!" in communications to maintain that personal, community feel.
• •Use positive and upbeat language. Words like "happy," "fabulous," "love," "sunshine," and exclamation points (used appropriately) can convey energy and excitement.
• •Weave in words and phrases that evoke "coastal vibes" and current trends, such as "breezy," "fresh," "chic," "on-trend," and "style wave," aligning with the app's description.
• •Connect product benefits to how they make the customer *feel* – confident, beautiful, comfortable, and their "absolute best," echoing the brand's mission.
• •Keep the language simple, clear, and relatable. Avoid overly formal or technical jargon. Use emojis where appropriate (especially on social media) to enhance the friendly and casual tone. Ensure messaging around sizing and fit is clear and supportive.

Social Perception

Generally Positive, Areas for Improvement, Online Savvy

Copy Examples

• •☀️ Hello Sunshine! ☀️ Your wardrobe called, and it's craving these fresh coastal vibes! Our new [Product Name] just dropped, blending breezy comfort with that trendy touch you love. Perfect for sunny adventures or just looking fabulous! 😉 Tap to shop and let the good times roll! #SaltyLimeStyle #NewCollection #CoastalChic
• •Hey Friend! 👋 Your Exclusive Peek: Salty Lime Deals That Feel Like a Getaway!
• •Ride the Wave of Style! 🌊 Discover Salty Lime's Summer Collection – Fresh, Fun, and Fabulously You. Shop Now for Your Sunshine Essentials!
• •Beach day or brunch date? 🤔 Our new [Dress Name] has you covered for both! ✨ Swipe up to find your perfect fit and tell us where you'd rock this look! 👇 #OOTD #SaltyLimeBoutique #VersatileStyle
• •Meet your new everyday fave! This [Top Name] is all about effortless style and feeling amazing. Soft, breezy, and oh-so-cute, it’s like a little piece of sunshine for your closet. Pair it with your go-to Judy Blues for a look that’s 100% Salty Lime! 😊