Brand Tone

Relaxed and Aspirational, Friendly and Customer-Focused, Passionate and Authentic, Quality-Conscious

Brand Values

• •Connection to the Ocean
• •Quality Craftsmanship
• •Customer Satisfaction
• •Unique Design
• •Inspiring Lifestyle

Best Practices

• •Embrace the Coastal Vernacular (Authentically): Use words and phrases that evoke the beach, ocean, and surfing lifestyle (e.g., "ride the wave," "sandy toes," "ocean breeze," "coastal charm"). However, ensure it feels natural and not forced.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a friend who shares a love for the coast. Keep the language warm, inviting, and helpful.
• •Highlight Craftsmanship and Uniqueness: Consistently mention the handmade nature, quality materials, and unique designs of the products, reinforcing the value beyond just aesthetics.
• •Focus on the Lifestyle and Feeling: Sell not just products, but the feeling and lifestyle they represent – relaxation, adventure, connection to nature, and creating a beautiful, memory-filled home.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious and reflects the established brand personality. Develop brand guidelines to help maintain this consistency.

Social Perception

Positive Customer Experiences, Appreciation for Design, Mixed Feedback (Minority), Brand Recognition for Coastal Theme

Copy Examples

• •Headline: Bring the Ocean Home. Discover Salty Home. Body: Feel the calm of the coast and the thrill of the waves, every day. Our handcrafted, ocean-inspired furniture and decor are designed to last and bring that unique beach spirit right into your living room. Shop now and let the sea set your style. Call to Action: Explore Coastal Treasures.
• •Headline: Your Beach House Story Starts Here. Body: At Salty Home, we believe your home should be a haven, a place where memories are made. Our unique, handmade pieces, like the iconic Surfboard Coffee Table, are more than just furniture – they're an invitation to live the coastal dream. Call to Action: Design Your Escape.
• •Headline: Ride the Wave of Style. Quality That Lasts. Body: Inspired by a surfer's love for the ocean, Salty Home blends authentic craftsmanship with timeless coastal design. Each piece is thoughtfully created to connect you to the sea, no matter where you are. Experience the Salty Home difference. Call to Action: Shop Our Collections.
• •Headline: Salty Hair, Sandy Toes, and a Home That Glows. Body: Infuse your space with the laid-back luxury of coastal living. From unique tide clocks to statement furniture, Salty Home offers everything you need to create your personal beachside paradise. Great service, beautiful designs, and that endless summer feeling, guaranteed. Call to Action: Get Inspired.
• •Headline: More Than Furniture, It's a Feeling. The Salty Home Feeling. Body: We're passionate about bringing the soul of the ocean into your home. Our customers are like family, and we're dedicated to helping you find those perfect pieces that speak to your adventurous spirit. Dive into our world of coastal charm. Call to Action: Join the Salty Home Community.