Brand Tone

Friendly, Approachable, Community-Oriented, Enthusiastic, Passionate, Accessible

Brand Values

• •Creativity
• •Craftsmanship & Quality
• •Community Engagement
• •Accessibility & Inclusivity
• •Joy and Fun

Best Practices

• •Always Use Welcoming and Inclusive Language: Employ phrases that invite participation and make people feel comfortable, regardless of their skill level (e.g., "Let's get creative together!", "All ages welcome").
• •Emphasize Community and Shared Experience: Highlight group activities, local roots, and the joy of creating alongside others. Mentioning their start at local markets or their location in the Cargo District reinforces this.
• •Showcase Passion and Expertise Authentically: Share Meghan's background and the couple's journey with Salty Ceramics to build trust and connection. Let the enthusiasm for pottery shine through in descriptions.
• •Focus on Both the Art and Functionality: Remind customers that the pottery is handcrafted and unique, but also practical for everyday life (non-toxic, dishwasher/microwave safe).
• •Maintain a Positive and Encouraging Voice: Ensure all communications, from social media posts to website copy, are uplifting and supportive of the creative process. Use words like "fun," "joy," "beautiful," and "masterpiece."

Social Perception

Local, Welcoming Art Studio, Family-Friendly and Event-Oriented Business, Provider of Quality, Functional Art, Personal and Passion-Driven Brand

Copy Examples

• •Headline: Unleash Your Inner Potter at Salty Ceramics! Body: Ready to get your hands dirty and create something beautiful? Join our fun and friendly pottery classes in Wilmington, NC. From beginner workshops to private lessons, let's get creative together! All our handmade pottery is non-toxic and ready for your everyday adventures. Visit our studio or shop online! #SaltyCeramics #WilmingtonNC #PotteryClass #HandmadePottery #LetsGetCreative
• •Headline: Make Memories & Masterpieces at Salty Ceramics! Body: Looking for a unique date night or a fun group activity? Salty Ceramics offers paint-your-own pottery, private parties, and engaging workshops for all ages. Our studio is your happy place to explore art and craft beautiful, functional pieces. Book your spot today! #WilmingtonArt #CreativeFun #PotteryParty #SaltyCeramicsStudio
• •Headline: From Our Hands to Your Home: Functional Art by Salty Ceramics. Body: Discover unique, handcrafted pottery made with love and 15+ years of expertise right here in Wilmington, NC. Each piece is non-toxic, dishwasher, and microwave safe – perfect for adding a touch of art to your daily life. Shop our gallery or commission a custom piece! #ShopLocalNC #FunctionalPottery #ArtisanMade #SaltyCeramics
• •Headline: Got Clay? We Do! Your Creative Hub in the Cargo District. Body: Salty Ceramics isn't just a shop, it's a community! We offer kiln firings, clay for sale, and expert guidance for your pottery projects. Come visit Meghan and Tim at our studio on Dawson Street – let’s talk all things ceramics! #WilmingtonPotters #ClayCommunity #StudioLife #SaltyCeramicsNC
• •Headline: Gift an Experience: Salty Ceramics Gift Cards Available! Body: Give the gift of creativity! Salty Ceramics gift cards are perfect for pottery classes, paint-your-own sessions, or unique handmade pottery. Spread the joy of making! Visit our website to purchase. #GiftIdeas #CreativeGifts #WilmingtonExperiences #SaltyCeramics