Brand Tone

Passionate & Authentic, Practical & Informative, Proud & Quality-Conscious, Enthusiastic & Community-Oriented (for Anglers), Straightforward & Down-to-Earth

Brand Values

• •Love for the Ocean & Fishing Lifestyle
• •Quality & Durability
• •American Made
• •Artistic Detail & Originality
• •Practical Utility

Best Practices

• •Speak the Angler's Language: Use terminology and references that resonate with fishing and ocean enthusiasts (e.g., "tight lines," "trophy catch," "know your limits," specific fish names) but ensure it remains accessible and not overly jargony unless speaking to a very niche group.
• •Emphasize Core Values Repeatedly: Consistently weave in mentions of "Made in the USA," "quality," "original art," and the "passion for the ocean" in product descriptions, social media posts, and 'About Us' content. This repetition reinforces brand identity.
• •Maintain a Tone of Authentic Enthusiasm: Let the genuine love for the marine lifestyle shine through. Whether it's excitement about a new fish design or the utility of a new ruler, the passion should feel real.
• •Balance Practicality with Lifestyle Appeal: While products have functional benefits (e.g., measuring fish, legal compliance), also tap into the aspirational and emotional aspects of the ocean lifestyle (e.g., adventure, connection with nature, pride in a catch).
• •Be Visually Consistent with Copy: Ensure that the imagery used alongside copy aligns with the brand's aesthetic (detailed fish art, products in use in an ocean/fishing environment) and that the copy complements the visual, telling a cohesive story.

Social Perception

Trusted Resource for Anglers, Niche Specialist, Good Quality for Price (Generally), Artistically Appealing, Reliable & American

Copy Examples

• •Reel in with confidence! 🎣 Our NEW [State Name] Lawstick is here – fully updated for 2025 regulations, packed with easy-to-read fish ID art, and proudly Made in the USA. Get yours and make every catch count! #SaltyBones #FishingRuler #[StateName]Fishing #KnowYourLimits
• •Show off your passion, from the boat to the bumper! Our [Fish Species] decals feature vibrant, original Salty Bones art, printed on rugged, weatherproof vinyl that’s as tough as your adventures. 🌊 Made in the USA. Where will you stick yours? #SaltyBones #FishDecal #[FishSpecies] #OceanLife #MadeInUSA
• •It’s more than a hobby, it’s in your bones. That deep connection to the salt, the thrill of the catch, the peace of the open water. We get it. That’s why every Salty Bones product is crafted with passion, quality, and the spirit of the sea. amerykański projekt. #SaltyBones #OceanLifestyle #FishingLife #SaltwaterSoul
• •From our Florida facility to your next adventure – Salty Bones is committed to American-made quality. We design, print, and package our gear right here, ensuring every ruler, sticker, and plate meets your standards. Support local, fish global. 🇺🇸 #SaltyBones #AmericanMade #FishingGear #QualityCrafted
• •Gear up and save! 🛠️ Get ready for the season with 15% off all Salty Bones fishing rulers and decal bundles. The perfect tools for every angler, designed by the sea, for the sea. Don't let this one get away! Shop now – link in bio. #SaltyBones #FishingSale #AnglersEssentials #LimitedTimeOffer