Brand Tone

Inspirational & Adventurous, Authentic & Relatable, Conscious & Ethical, Warm & Welcoming, Aesthetically Driven

Brand Values

• •Sustainability
• •Ethical Practices
• •Adventure & Exploration
• •Giving Back
• •Quality & Design
• •Community
• •Anti-Consumerism

Best Practices

• •Develop a Brand Voice Guide: Document Salty Aura's specific tone (inspirational, authentic, conscious, warm, adventurous), key messaging points, 'do's and don'ts' for language, and preferred terminology. This ensures anyone creating content understands and can replicate the voice.
• •Storytelling is Key: Continue to weave narratives around adventure, sustainability, and the founders' journey into all copy. Personal anecdotes and customer stories can enhance authenticity and connection.
• •Visual-Verbal Harmony: Ensure the tone of the copy always aligns with the visual elements. If the image is adventurous and natural, the copy should evoke similar feelings, not be overly formal or salesy.
• •Emphasize Values Consistently: Regularly and naturally incorporate mentions of sustainability, ethical production, and giving back into product descriptions, social media posts, and email marketing. This reinforces what the brand stands for beyond just the products.
• •Engage Authentically: When interacting with the community (comments, DMs, reviews), maintain the established warm, friendly, and helpful tone. Address concerns transparently and celebrate shared experiences to foster a loyal following.

Social Perception

Customers and the public generally perceive Salty Aura as a positive and trustworthy brand. They are highly regarded for their strong commitment to sustainability and ethical production. The quality and unique, aesthetically pleasing designs of their products, especially the rugs, are frequently praised. The founders' (Jake and Jade) personal story and adventurous lifestyle resonate well with their audience, adding authenticity. The brand is seen as inspiring, encouraging a connection with nature and a more conscious lifestyle. Their B Corp certification lends credibility to their claims of social and environmental responsibility.

Copy Examples

• •Instagram Post (Image: Salty Aura rug laid out on a beach at sunset): Sun-kissed sands, salty air, and stories waiting to unfold. Our recycled cotton rugs aren't just for picnics; they're for collecting moments. Ethically made for your adventures, big and small. Where will your Salty Aura take you next? #SaltyAura #SustainableStyle #BeachDays #AdventureAwaits #EthicallyMade
• •Email Newsletter Subject: More Than a Rug: It's a Promise. Hey [Customer Name], At Salty Aura, we believe in treading lightly on our beautiful planet. That's why every rug is crafted from recycled materials and 10 trees are planted with every purchase. Wrap yourself in comfort that cares. Discover our latest collection and join our journey to give back. [Link to Collection] #ConsciousLiving #SaltyAuraValues #EcoFriendlyHome
• •Product Description (for a new rug design): Meet the 'Wanderer's Weave' – inspired by the earthy hues of the outback and the free spirit of the open road. Made from 100% recycled cotton, this durable and beautifully soft rug is your perfect companion for van life, cozy cabin nights, or simply adding a touch of ethically-crafted charm to your living space. Adventure sustainably. [Learn More About Our Impact]
• •TikTok Video Concept (Short, engaging clips): *Visual: Quick cuts of Jake and Jade packing a van, unfurling a rug in a scenic spot, laughing.* *Voiceover/Text Overlay:* Fuelled by adventure, crafted with care. Our Salty Aura is all about making memories, not waste. Join us on the road! #VanLife #SaltyAura #SustainableTravel #RecycledGoodness #CoupleGoals
• •Website 'About Us' Snippet: We're Jake and Jade, the hearts behind Salty Aura. What started as a passion for travel and a desire for thoughtfully designed, eco-conscious essentials has grown into a community dedicated to exploring our world responsibly. Every Salty Aura piece is a testament to our belief that style and sustainability can go hand in hand, helping you create beautiful adventures while giving back to the planet we all call home.