Brand Tone

Artisanal & Passionate, Confident & Informative, Customer-Empowering & Encouraging Exploration, Approachable Luxury, Playful & Evocative

Brand Values

• •Quality & Craftsmanship
• •Longevity & Performance
• •Sustainability & Ethical Practices
• •Customer Experience & Discovery
• •Individuality & Expression
• •Transparency

Best Practices

• •Emphasize Craftsmanship and British Origin: Consistently mention "hand-crafted," "Made in Britain," or "Kent workshop" to reinforce the artisanal quality and provenance.
• •Highlight Longevity & High Concentration: Always connect the unique selling proposition of high perfume oil concentration (25-30%) to the benefit of long-lasting fragrance. Use confident language when stating this.
• •Focus on the "Discovery" Journey: Frame perfume selection as a personal exploration. Promote Discovery Sets as the ideal way to find a scent that truly resonates with the individual's skin chemistry and preferences.
• •Use Evocative and Sensory Language (Especially for Scent Descriptions): Go beyond listing notes; describe the feeling, memory, or image the fragrance is meant to evoke, aligning with the idea that perfume is an art form.
• •Integrate Ethical Values Naturally: Weave in mentions of "cruelty-free," "toxin-free," and "sustainable ingredients/practices" as inherent qualities of the brand, rather than just add-ons. The refill program is a strong proof point.

Social Perception

Positive for Quality and Longevity, Appreciation for Discovery Model, Seen as Unique/Niche, Evocative and Emotionally Connecting, Good Value (for some), Some Inconsistency in Longevity/Sillage Perception

Copy Examples

• •Headline: Beyond the Fleeting Moment. Experience Fragrance That Endures. Body: Tired of scents that vanish before your day truly begins? At The Saltworks Company, we meticulously handcraft perfumes with an exceptional 25-30% oil concentration, ensuring your signature story lingers. Discover lasting impressions, sustainably made in Kent.
• •Headline: Your Skin Knows Best. Uncover Your Scent Story. Body: Don't choose a fragrance in a fleeting spritz. Our Discovery Sets invite you to explore 10 unique, handcrafted perfumes at your own pace, in your own space. Find the scent that speaks to you, and let your true essence unfold. Includes a £25 voucher for your perfect match.
• •Headline: Crafted with Passion, Worn with Confidence. Body: From the heart of Kent, our perfumers blend the finest Grasse ingredients into olfactory art. Each bottle is a promise: cruelty-free, toxin-free, and brimming with character that lasts. Embrace the luxury of true craftsmanship.
• •Headline: More Than Perfume. It's an Experience. (For a specific scent, e.g., "Lady Marmalade") Body: Let "Lady Marmalade" transport you. A whisper of red-orange and mandarin, a heart of indulgent caramel, grounded by enduring patchouli. This isn't just a scent; it's an emotion, bottled. Handcrafted for moments you'll want to remember.
• •Headline: Sustainably Scented. Beautifully Responsible. Body: Indulge in exquisite fragrance that aligns with your values. The Saltworks Company is committed to cruelty-free practices, toxin-free ingredients, and a greener planet with our innovative refill program. Smell amazing, feel good.