Tono de Marca

Serene, authentic, and mindful. The voice is gentle and personal, creating the feeling of interacting with an artisan rather than a large company. Communication across all platforms, from the website to Instagram, is calm and inviting, focusing on the story and artistry behind each piece rather than on aggressive sales tactics. This approach fosters a genuine connection with the audience.

Valores de Marca

• •Craftsmanship and Quality
• •Minimalism and Simplicity
• •Connection to Nature
• •Mindfulness and Intention
• •Authenticity

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Begin copy by evoking a mood or a feeling (e.g., "A little piece of the sea to carry with you..."). Follow this with the tangible, quality-focused details, such as "handcrafted in 14k gold fill."
• •Use a Sensory and Serene Vocabulary: Employ words that are gentle, tactile, and visual. Terms like "delicate," "subtle," "lightweight," "shimmer," "hand-forged," and "glimmer" reinforce the brand Harking back to their unique 1960s identity, the new logo keeps the central star, but refines it within a circular shape. The star's points are now softer and flow into the circle, creating a sense of continuous motion and harmony. The typeface is a clear, modern sans-serif, giving a contemporary feel while retaining the readability and boldness of the original. The colour palette moves from the primary red, white, and blue to a more sophisticated navy blue and a vibrant, yet softer, crimson red. This choice enhances brand recognition by respecting their legacy, while simultaneously making the brand feel more current and versatile, thus broadening their appeal to a younger, more modern demographic. The overall effect is a respectful evolution, balancing heritage with a fresh, dynamic outlook. (100 words) - The central star symbol of the original 1960s identity is retained. - The new logo encloses the star within a circular shape. - The star's points are softened and flow into the circle, suggesting motion and harmony. - The typeface is updated to a clear, modern sans-serif for a contemporary feel. - The colour palette shifts from primary red, white, and blue to navy blue and crimson red. - The new colour choice adds sophistication and versatility. - The design aims to appeal to a younger, modern demographic. - The overall design is an evolution, balancing heritage with a fresh outlook. - The logo maintains brand recognition while feeling current. - The refined design is more dynamic. [Brand Name] Original logo elements: A sharp, pointed star, often in red, white, and blue. Blocky, uppercase sans-serif font. New logo elements: Softer, flowing star within a circle. Modern, clean sans-serif font. Navy blue and crimson red colour palette. Target audience shift: Broadening appeal to a younger, modern demographic while retaining existing customers. Reason for design choices: To balance heritage with modernity, enhance brand recognition, and appeal to a wider audience. Outcome: A sophisticated, dynamic, and versatile brand identity. [Brand Name] logo evolution: * **Retained Core:** The iconic central star, a direct link to the brand's 1960s heritage, remains prominent. * **Modern Encasement:** The star is now gently enclosed within a circular form, symbolizing unity and completeness, a subtle nod to global reach or continuous movement. * **Softer Lines, Fluidity:** The star's points are softened, flowing seamlessly into the circle. This fluid transition replaces the previous sharp edges, suggesting adaptability and a less rigid, more approachable presence. * **Contemporary Typography:** A clean, legible sans-serif typeface replaces the former blocky font. This choice immediately updates the brand's aesthetic, conveying professionalism and modernity without sacrificing clarity. * **Refined Colour Palette:** The primary red, white, and blue are reinterpreted. A deeper, more sophisticated navy blue paired with a vibrant, yet softer, crimson red elevates the brand's visual identity. This palette retains a patriotic feel but with a contemporary elegance, broadening its appeal beyond traditional associations. * **Expanded Appeal:** The overall redesign aims to attract a younger, more modern demographic. By balancing reverence for the brand's history with a forward-looking aesthetic, it seeks to resonate with new audiences while maintaining loyalty among existing customers. * **Versatile and Dynamic:** The new design is inherently more versatile, suitable for a wider range of digital and print applications. Its dynamic yet composed nature communicates a brand that is both established and innovative. Overall, this evolution strategically updates the brand's visual language, signaling growth and relevance while preserving the essence of its historical identity. [Image of the original logo and the new logo side by side, with callouts pointing to specific changes discussed.] Brand Name: SuperStar **Original Logo Elements (1960s Identity):** - **Symbol:** A sharp, five-pointed star. - **Colour:** Predominantly bright red, white, and blue (similar to national flag colours). - **Typography:** Bold, blocky, uppercase sans-serif font (e.g., Impact or similar). - **Overall Impression:** Patriotic, strong, straightforward, possibly a bit dated by modern standards. **New Logo Elements:** - **Symbol:** Retains the central star, but its points are now softer and flow into a surrounding circular shape. - **Colour:** Shifts to a more sophisticated navy blue and a vibrant, yet softer, crimson red. - **Typography:** A clear, modern, and highly legible sans-serif font. - **Overall Impression:** Serene, authentic, mindful. Voice is gentle and personal. Focuses on storytelling and artistry over aggressive sales. Fosters genuine connection. Brand Tone: Serene, authentic, and mindful. The voice is gentle and personal, creating the feeling of interacting with an artisan rather than a large company. Communication across all platforms, from the website to Instagram, is calm and inviting, focusing on the story and artistry behind each piece rather than on aggressive sales tactics. This approach fosters a genuine connection with the audience. Brand Values: Craftsmanship and Quality, Minimalism and Simplicity, Connection to Nature, Mindfulness and Intention, Authenticity. Social Perception: Customers view the brand as a trusted source for unique, high-quality jewelry. Frequently praise delicate craftsmanship, timeless designs, and durability. Perceived as aspirational yet accessible, embodying a stylish, calm, and nature-connected lifestyle. Copy Examples: 1.
• •Our classic hoops, reimagined. Delicately forged and lightweight enough for all-day wear, these earrings are the cornerstone of a minimalist jewelry collection. Made with intention and heirloom-quality materials, they are designed to be lived in and loved for years to come. A timeless essential.
• •Jewelry that feels like a second skin. At SALT + WEST, we create minimalist, handmade pieces from 14k gold fill and sterling silver that are meant for every day. Discover durable, timeless designs inspired by the quiet beauty of the coast. Find your next forever piece.
• •A note from the studio... a fresh collection of your favorite pieces is now back online. Each one was handcrafted with care and is ready to find its home with you. Thank you for supporting handmade and for choosing jewelry with a story.
• •More than just jewelry, it's a feeling. The feeling of cool metal on your skin, a glint of gold in the sun. It's the simple act of putting on something beautiful that makes you feel like *you*. This is the philosophy behind every piece we create. Simple, intentional, and made for you.

Percepción Social

Customers and followers view the brand as a trusted source for unique, high-quality jewelry. Comments frequently praise the delicate craftsmanship, timeless designs, and the durability of the pieces for everyday wear. The brand is perceived as both aspirational and accessible, embodying a desirable lifestyle that is stylish, calm, and connected to nature. Its consistent and beautiful aesthetic, particularly on Instagram, has fostered a strong community of followers who admire the brand's vision and trust the quality of its products.

Ejemplos de Copy

• •Meet the Solstice Necklace. A simple, hammered gold disc that catches the light just so. Designed to be a quiet reminder of your own inner light. Handcrafted with 14k gold fill to wear through all of life's seasons.
• •Our classic hoops, reimagined. Delicately forged and lightweight enough for all-day wear, these earrings are the cornerstone of a minimalist jewelry collection. Made with intention and heirloom-quality materials, they are designed to be lived in and loved for years to come. A timeless essential.
• •Jewelry that feels like a second skin. At SALT + WEST, we create minimalist, handmade pieces from 14k gold fill and sterling silver that are meant for every day. Discover durable, timeless designs inspired by the quiet beauty of the coast. Find your next forever piece.
• •A note from the studio... a fresh collection of your favorite pieces is now back online. Each one was handcrafted with care and is ready to find its home with you. Thank you for supporting handmade and for choosing jewelry with a story.
• •More than just jewelry, it's a feeling. The feeling of cool metal on your skin, a glint of gold in the sun. It's the simple act of putting on something beautiful that makes you feel like *you*. This is the philosophy behind every piece we create. Simple, intentional, and made for you.