Brand Tone

Professional and Authoritative, Community-Focused and Supportive, Quality-Driven and Trustworthy, Innovative, Authentic and Passionate

Brand Values

• •Quality
• •Artist-Centricity
• •Trust and Reliability
• •Innovation
• •Customer Service
• •Community Support
• •Integrity

Best Practices

• •Always Emphasize "By Artists, For Artists": This core message should subtly (or overtly, where appropriate) weave through all communications. It reinforces authenticity and understanding of the target audience.
• •Prioritize Quality and Precision in Language: Use terms that reflect the high standards of the products. Words like "precision-engineered," "meticulously crafted," "reliable," "high-performance," and "consistent" should be staples.
• •Maintain a Professional and Respectful Voice: Address tattoo artists as skilled professionals. Avoid overly casual slang (unless specifically part of a targeted campaign) and ensure all information is accurate and clearly presented.
• •Showcase, Don't Just Tell: Instead of only saying products are high quality, briefly explain *why* (e.g., "Swiss made MAXON motor for reduced vibration," "rigorous screening process for needles"). Highlighting innovation like the Tattoo Pen™ also falls into this.
• •Foster Community and Share Artist Success: Regularly feature artists using Saltwater supplies (with their permission). This visually reinforces the brand's connection to the community and the effectiveness of its products, aligning with the supportive aspect of the brand tone.

Social Perception

Respected and Trusted, High-Quality Products, Good Customer Service, Innovative, Authentic Connection to Tattooing, Premium (Potentially Higher Price Point), Strong Association with Tim Hendricks

Copy Examples

• •Headline: Built by Artists, For Your Best Work. Body: At Saltwater Tattoo Supply, we understand the craft because we live it. Our tools are designed and tested by tattooers, ensuring the precision, quality, and reliability you demand. Elevate your art with supplies you can trust.
• •Headline: Innovation That Inks Deeper. Body: Discover the difference with the original Tattoo Pen™ and our range of precision-engineered machines. Saltwater Tattoo Supply: pioneering tools for the modern artist.
• •Headline: Your Art Deserves Uncompromising Quality. Body: From our meticulously crafted needles to our robust power supplies, every Saltwater product meets the highest standards. Because when quality matters, artists choose Saltwater.
• •Headline: The Saltwater Standard: Trusted Worldwide. Body: Join a global community of artists who rely on Saltwater Tattoo Supply for consistent, high-performance equipment. Experience the confidence that comes with using tools made by professionals, for professionals.
• •Headline: More Than Supplies – A Partnership in Craft. Body: Since 1995 (or 2006, as per different site sections - important to clarify for consistency), Saltwater Tattoo Supply has been dedicated to supporting artists with exceptional tools and unwavering service. We're here to help you make your mark.