Brand Tone

Friendly and Approachable, Nostalgic and Timeless, Practical and Trustworthy, Adventurous and Fun-Loving, Family-Oriented

Brand Values

• •Heritage and Authenticity
• •Durability and Quality
• •Versatility and Practicality
• •Comfort
• •Timeless Style
• •Family and Inclusivity
• •Joy of Exploration and Outdoor Life

Best Practices

• •Embrace Storytelling: Weave in the brand's rich heritage and the idea of sandals being part of customers' life stories and adventures.
• •Use Warm and Inclusive Language: Maintain a friendly, approachable, and family-centric voice that resonates with parents and individuals alike. Phrases like "your family," "little explorers," "cherished moments" work well.
• •Highlight Key Differentiators Consistently: Always reinforce the core benefits: waterproof leather, durability, comfort that moulds to the foot, and timeless style.
• •Incorporate User-Generated Content (UGC) and Authentic Voices: Showcase real customers and their experiences (with permission) to build trust and community. Let their positive experiences and nostalgic connections shine through.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used in copy aligns with the visual style of photography and videography – typically bright, natural, and evoking a sense of freedom, joy, and nostalgia.

Social Perception

Highly Positive, Trusted Brand, Iconic and Classic, Go-To for Kids, Stylish and Versatile, Good Value

Copy Examples

• •Headline: 80 Years of Sun, Sea, and Stories. Our Salties, Your Adventures. Body: From that first pair Walter Hoy crafted in 1944, Salt Water Sandals have been part of family memories for generations. Ready for your next chapter? #SaltWaterSandalsAU #Heritage #MadeForAdventures
• •Headline: Splish, Splash, Style. Waterproof Leather That Loves a Good Puddle. Body: Let them play! Our iconic leather sandals aren't just stylish – they're built for real life, from beach days to backyard explorations. Get them wet, they only get comfier. Shop the collection now. #SaltWaterOriginals #KidsSandals #Waterproof
• •Headline: Classic Comfort That Never Fades. Just Like Summer Memories. Body: Timeless design meets everyday comfort. Our leather moulds to your feet, making every step a joy. Find your perfect pair and make this summer unforgettable. #SaltWaterClassic #SummerStyle #ComfortFirst
• •Headline: From Tiny Toes to Grown-Up Adventures. Salties for the Whole Family. Body: Match them, pass them down, make memories in them. Salt Water Sandals are made to last, creating a tradition of comfort and style for every generation. #FamilyAdventures #Twinning #SaltWaterLove
• •Headline: New Hue, Same Trusted Journey. Discover [New Colour/Style]! Body: Your favourite adventure-ready sandals, now in [New Colour/Style]! Perfect for adding a fresh touch to your explorations, from city strolls to coastal escapes. Durable, timeless, and ready for anything. #NewArrivals #SaltWaterSandalsAU #ExploreInStyle