Brand Tone

Artisanal, Passionate, Premium, High-Quality, Natural, Pure, Friendly, Approachable, Proudly Canadian, Local

Brand Values

• •Quality & Craftsmanship
• •Passion for Food & Flavor
• •Natural Purity
• •Customer Delight
• •Environmental Responsibility
• •Local Connection & Heritage

Best Practices

• •Emphasize Artisanal Quality: Always use language that reflects the handcrafted, small-batch nature of the product. Words like \"hand-harvested,\" \"artisanal,\" \"crafted,\" and \"small-batch\" reinforce this.
• •Highlight Natural Purity & Origin: Consistently connect the salt to its pristine natural source – Salt Spring Island and the Salish Sea. Use descriptive language that evokes the West Coast environment.
• •Convey Passion for Flavor: Let the copy reflect a genuine love for food and the transformative power of high-quality salt in enhancing culinary experiences.
• •Maintain a Premium yet Accessible Voice: While the product is gourmet, the tone should remain inviting and not overly exclusive. Share the story and the founders' inspiration to create a connection.
• •Showcase Uniqueness & Canadian Identity: Proudly mention its status as a unique Canadian Fleur de Sel producer and highlight any locally sourced ingredients for infusions. This builds authenticity and local pride.

Social Perception

Highly Regarded for Quality & Taste, Artisanal & Special, Unique & Innovative Flavors, Trusted & Reputable, Positive Customer Experience, Associated with Salt Spring Island's Image

Copy Examples

• •Headline: Taste the Wild Purity of the Salish Sea. Body: Hand-harvested on Salt Spring Island, our Fleur de Sel crystals are a testament to nature's artistry. Sprinkle a little magic onto your next dish and experience the Salt Spring Sea Salt difference.
• •Headline: From Our Island to Your Table, with Passion. Body: Inspired by French tradition and crafted with a love for flavour, Salt Spring Sea Salt is more than just seasoning – it's an experience. Discover our unique infusions, made with locally sourced ingredients.
• •Headline: Elevate Every Meal. Naturally. Body: Chefs and food lovers agree: the delicate touch of our Fleur de Sel transforms the ordinary into extraordinary. Pure, handcrafted, and unforgettable. What will you create?
• •Headline: The Secret Ingredient? It's in the Salt. Body: Salt Spring Sea Salt: where artisanal craftsmanship meets the pristine waters of Canada's Pacific Northwest. Explore our range, from Natural Fleur de Sel to our acclaimed Rosemary Garlic infusion.
• •Headline: More Than Salt. It's a Pinch of Perfection. Body: We're passionate about bringing you the world's finest Fleur de Sel, infused with the authentic tastes of Salt Spring Island. Taste the dedication in every crystal.