Tono de Marca

Aspirational, adventurous, and friendly. It evokes a sense of wanderlust and the joy of summer. The language is inviting and personal, aiming to build a community around shared experiences of travel and style. The founder's personal story adds authenticity and passion.

Valores de Marca

• •Sustainability: Commitment to the planet by using sustainable fabrics (recycled nylon from plastic bottles and fishing nets), eco-friendly dyes, and responsible manufacturing processes.
• •Quality and Durability: Promoting investment in timeless, durable swimwear to reduce waste, positioning products as long-lasting pieces.
• •Individuality and Style: Offering unique and innovative designs inspired by travel (e.g., Greek Islands) to allow customers to express their personal style.

Mejores Prácticas

• •Maintain an Adventurous and Aspirational Tone: Use language that inspires travel and exploration (e.g., 'journey', 'escape', 'discover', 'unforgettable').
• •Highlight Sustainability in a Relatable Way: Tell a story instead of just stating facts (e.g., 'From fishing nets to your new favorite bikini').
• •Incorporate the Founder's Story: Continue to share Renee's passion and inspiration to add a personal and authentic touch.
• •Focus on Community Building: Use inclusive language and encourage user-generated content (e.g., 'Join us', 'Share your story', featuring customer photos).
• •Emphasize Quality and Timelessness: Position swimwear as an investment using phrases like 'designed to last', 'timeless pieces', and 'wear it season after season'.

Percepción Social

As a new brand, Salt Sand Swim is building its perception by creating a community and offering a unique product. The emphasis on sustainability and the founder's personal story is likely to resonate positively with environmentally conscious and style-savvy consumers. The focus on body positivity and confidence, combined with active social media engagement, aims to foster a loyal following.

Ejemplos de Copy

• •Our debut collection, born from the sun-drenched shores of the Greek Islands, is here. Each piece is crafted with sustainable fabrics and timeless design, so you can explore the world in style. #SaltSandSwim
• •From the Aegean blues to citrus yellows, our prints are a postcard from paradise. Made with recycled materials, because we love our oceans as much as you do. Discover the collection.
• •Invest in quality, and wear it for years to come. Our swimwear is designed for durability, so you can make memories, not waste. #SustainableStyle
• •Sign up for exclusive access to new arrivals, behind-the-scenes content, and $20 off your first order. Be the first to know, and the first to wear it.
• •Feel fabulous and empowered in our latest collection. Designed to celebrate your unique style, whether you're lounging by the pool or diving into the ocean. #FeelGoodSwimwear