Brand Tone

Adventurous and Playful, Authentic and Down-to-Earth, Community-Focused and Inclusive, Enthusiastic and Passionate, Slightly Cheeky/Irreverent

Brand Values

• •Adventure and Exploration
• •Authenticity and Heritage
• •Quality and Durability
• •Creativity and Unique Design
• •Sustainability and Environmental Respect
• •Fun and Freedom
• •Community

Best Practices

• •Embrace the "Never Lose It" Spirit: Infuse copy with a sense of fun, freedom, and youthful energy, even when targeting older demographics. Keep the language active and engaging.
• •Tell Authentic Stories: Weave in the brand's heritage, connection to surfing, and love for the coast. Use storytelling to connect with the audience on an emotional level.
• •Speak to the Community: Use inclusive language ("our tribe," "fellow adventurers") and encourage interaction. Highlight user experiences and shared passions.
• •Balance Playfulness with Purpose: While the tone is often lighthearted, clearly communicate product quality, functionality, and the brand's growing commitment to sustainability.
• •Stay Visually Consistent with Words: Ensure that the imagery and design accompanying the copy align with the adventurous, vibrant, and natural feel of the brand. The words should enhance what customers see.

Social Perception

Positive Customer Sentiment, Strong Regional Identity, Family-Friendly Brand, Value for Money, Growing Awareness of Sustainability Efforts

Copy Examples

• •Headline (Adventurous, Playful): "Sun's Out, Boards Out! Grab Your Gear and Chase the Tide. #NeverLoseIt"
• •Social Media Post (Authentic, Community-Focused): "From salty hair to sandy toes, we're with you for every coastal adventure. Share your #SaltrockMoments with our tribe!"
• •Product Description (Quality, Fun): "Our classic Tok Hoodie: Built for epic quests and comfy sundowners. Super-soft, ultra-durable, and packed with that mischievous Saltrock spirit."
• •Email Subject Line (Enthusiastic, Inclusive): "Ready for a Weekend Escape? Fresh Styles for the Whole Family Have Landed!"
• •Website Banner (Sustainability, Adventurous): "Ride the Green Wave. Explore Our New Eco-Friendly Collection – Adventure Sustainably."