Brand Tone

authentic, passionate, proud, professional, and customer-centric

Brand Values

• •Quality Craftsmanship
• •Durability and Longevity
• •Authenticity and Natural Beauty
• •Customer Satisfaction
• •American-Made Pride
• •Eco-Friendliness

Best Practices

• •Maintain an Authentic Voice: Continue using straightforward, honest, and passionate language. Avoid corporate jargon. The "ordinary guys" persona is a key strength.
• •Highlight Core Values in Every Message: Consistently weave in the values of American-made quality, durability, and natural beauty into product descriptions, ads, and any future social media content.
• •Showcase Customer Stories and Testimonials: Leverage the powerful positive feedback from customers. Sharing their stories and quotes will reinforce the brand's promises of quality and service.
• •Emphasize the "Heirloom" Quality: Frame the purchase not as an expense, but as a long-term investment. Use phrases like "for generations to come" and "timeless pieces" to communicate this value.
• •Be Consistent Across All Platforms: Should the brand decide to expand to social media, it is crucial that the established tone of authenticity, pride, and customer-focus is maintained consistently across all channels.

Social Perception

The public perception of SaltRiverRustic is overwhelmingly positive. Customers consistently praise the high quality and solid construction of the furniture, often describing it as "unbelievably well made." Many customers express that the furniture was "worth the wait" and see it as a long-term investment for their families. The company is also commended for its excellent customer service, being described as "professional and courteous" and "extremely easy to work with." The fact that the products are American-made is also a point of appreciation for customers.

Copy Examples

• •Headline: Built by Hand, Forged by Nature. Body: Each piece of our furniture tells a story, handcrafted by artisans in the USA who believe in quality that lasts. Bring the timeless beauty of rustic design into your home.
• •Headline: More Than Furniture, It's a Legacy. Body: We don't just build furniture; we create future family heirlooms. Solid wood, timeless design, and a commitment to craftsmanship you can feel. Invest in a piece of our story.
• •Headline: The American Spirit, Built into Every Grain. Body: Proudly made in the USA, our furniture is for those who appreciate the things that last. From our hands to your home, experience the difference of true craftsmanship.
• •Headline: Your Rustic Oasis Awaits. Body: Transform your space with the rugged elegance of our handcrafted furniture. Using natural wood, we create unique pieces that are as beautiful as they are durable.
• •Headline: Ordinary Guys, Extraordinary Furniture. Body: We're a small team with a big passion for building things that matter. When you buy from us, you're not just getting furniture; you're taking home a piece of our dedication.