Brand Tone

Enthusiastic & Passionate, Inspirational & Aspirational, Nature-Connected & Reverent, Community-Oriented, Conscious & Responsible, Energetic & Adventurous

Brand Values

• •Passion: The thrill of having and living a true passion.
• •Earth: Cherish earth, as our playground. Commitment to sustainability, using organic cotton and recycled materials.
• •Adrenaline: The rush for adrenaline that makes us feel alive.
• •Community: A common passion and vision that connects us, our community.
• •Enrichment: The enrichment of the actual - PEACE. Aiming to enrich the world with a boardsport community living by these values.

Best Practices

• •Embody the PEACE Values: Ensure all copy, whether for product descriptions, social media, or ads, reflects at least one of the core values: Passion, Earth, Adrenaline, Community, Enrichment. Use language that brings these values to life.
• •Speak the Language of the Community: Use terms and evoke feelings that resonate with the boardsport culture (e.g., "thrill," "rush," "playground," "ride," "flow"). Keep it authentic and avoid sounding like an outsider.
• •Highlight Sustainability Authentically: Don't just state facts about organic cotton or recycled materials; weave it into the narrative of respecting "mother nature" and "our playground." Explain why it matters to the brand and its community.
• •Maintain an Energetic and Positive Voice: Even when discussing serious topics like environmental responsibility, keep the overall tone uplifting, inspiring, and focused on positive action and the joy of the lifestyle.
• •Create a Tone of Voice Guide: Document the brand's tone characteristics (enthusiastic, inspirational, nature-connected, community-oriented, conscious, energetic) with examples of "do's and don'ts" to ensure consistency across all writers and platforms.

Social Perception

Appeals to individuals who are passionate about board sports, value sustainability, and seek a lifestyle connected to nature and adventure. Presents itself as more than just an apparel company; it's a lifestyle and a community built around shared values. The emphasis on high-quality, ethically produced, and sustainable goods suggests a perception of a premium, responsible brand. Positive social media engagement, focusing on inspiration and shared experiences.

Copy Examples

• •Ride the Wave. Respect the Earth. Our new [Product Name] Tee, crafted from recycled ocean plastic and pure passion.
• •More than a sport, it's a shared heartbeat. The thrill, the spills, the respect for our playground. That's the Salt N Floks tribe. Tag your crew who lives for the rush! #SaltNFloks #PEACEcommunity #BoardLife
• •At Salt N Floks, PEACE isn't just a word; it's our compass. Passion for the ride, a deep love for our Earth, the Adrenaline of adventure, a strong Community bond, and the Enrichment that comes from living it all. Join us.
• •Your Next Adventure Awaits (Sustainably Geared).
• •Feel the freedom, not the footprint. This [Product Name] is ethically made with GOTS-certified organic cotton, because how we make it matters as much as how you rock it. #EthicalStyle #SustainableThreads