Brand Tone

aspirational yet accessible, elegant, and heartfelt; sophisticated but warm, personal and genuine, referencing simple pleasures, slow living, and the beauty of the British landscape; consistently positive, inspiring, and community-focused.

Brand Values

• •Timeless Quality and Elegance
• •Slow, Intentional Living
• •Community Connection
• •Heritage-Inspired Style
• •Sustainability

Best Practices

• •Lead with Lifestyle, Support with Product: Always frame the product within the context of the Salthouse lifestyle. Start with the feeling or the moment (a country walk, a quiet morning), then introduce the product as the perfect companion for that experience.
• •Use Evocative, Sensory Language: Incorporate words that appeal to the senses to describe the brand's worldmuted tones,rich textures,crisp country air,quiet charm. This reinforces the brand's aesthetic and values.
• •Emphasize Timelessness and Quality: Consistently use terms like timeless, seasonless, crafted from, investment piece, and made to last to reinforce the brand's anti-fast-fashion stance and commitment to quality.
• •Foster Community Through Conversation: In social media copy, always aim to start a conversation. Ask questions, encourage sharing, and use inclusive language like our Salthouse family and together, we inspire to strengthen the bond with your audience.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the visuals. If the image is calm and serene, the copy should be elegant and gentle. If it's a happy, active lifestyle shot, the copy can be more energetic but still refined. Consistency is key across all platforms.

Social Perception

Very positive. Customers perceive it as a provider of high-quality, beautiful, and practical investment pieces, feeling a personal connection and praising its community feel. The broader public, especially in the country lifestyle niche, views it as authentic, desirable, trustworthy, and passionate, ideal for a classic, elegant country look.

Copy Examples

• •Image: A woman smiling, walking a dog on a crisp autumn day, wearing the new coat. Caption: "Meet the coat you'll reach for, season after season. Crafted for windswept coastal walks and cozy pub lunches, our new Burlington Coat blends timeless design with the warmth you need. It’s more than just an outer layer; it’s an invitation to embrace the day, whatever the weather. How would you style yours?"
• •Salthouse England: A Way of Life. Curated for women who embrace life's quieter luxurieswhere the timeless charm of the British countryside meets the art of effortless dressing.
• •A treat from us to you | Your new favourite bag awaits.
• •The Perfect Crossbody Bag? It's Here. Tired of choosing between style and practicality? The Salthouse England Floriana bag is designed for your life. With thoughtfully placed pockets and crafted from premium leather, it keeps your essentials close in the most elegant way. Discover effortless style today with free UK delivery on orders over 99.
• •From race days to restaurant evenings, the Serafina Clutch is the definition of versatile elegance. Its sleek design holds all your essentials without a hint of bulk, while the detachable wristlet and crossbody strap offer multiple ways to style. Crafted from rich, supple leather that only gets better with time, this is the timeless accessory your wardrobe has been waiting for.