Brand Tone

Romantic & Ethereal, Inspiring & Magical, Approachable & Supportive, Personal & Passionate, Unique & Artistic

Brand Values

• •Customer-Centricity & Service
• •Beauty & Aesthetics
• •Creating Memories
• •Uniqueness & Individuality
• •Passion & Soul
• •Ease & Convenience

Best Practices

• •Embrace Romantic & Evocative Language: Use words that conjure feelings of magic, beauty, and special moments (e.g., "enchanting," "ethereal," "dream," "unforgettable," "timeless," "soulful").
• •Maintain an Encouraging & Supportive Voice: Ensure the language is always helpful, approachable, and focused on making the customer feel understood and cared for. Highlight ease and a stress-free experience.
• •Highlight Uniqueness & Artistry: Emphasize the handcrafted nature and individuality of the gowns, and the founder's photographic expertise in selecting them.
• •Connect to a Sense of Place & Inspiration: Subtly weave in the inspiration of the Salt Flats – its beauty, resilience, and symbolism of new beginnings – where appropriate.
• •Show, Don't Just Tell, with Testimonials & Visuals: Let customer stories and stunning photography do much of the talking. Integrate user-generated content and positive reviews into marketing copy to reinforce trust and the brand's positive perception.

Social Perception

Highly Positive Customer Experiences, Responsive & Accommodating, Provider of Beautiful & Unique Gowns, Trusted Partner for Photographers & Clients

Copy Examples

• •Instagram Post (Showcasing a maternity shoot): Wrapped in ethereal grace, for a moment as timeless as your love. Our gowns are designed to make your maternity photoshoots pure magic. ✨ Rent the dream. #SaltGowns #MaternityMagic #DressRental #UtahPhotography
• •Website Homepage Snippet: For life's most enchanting moments. Salt Gowns offers unique, handcrafted dresses, chosen with a photographer's heart, to make your special memories unforgettable. Easy rentals, breathtaking style. Where salt meets the earth, and your story unfolds.
• •Facebook Ad (Targeting engaged couples): Your love story is unique. Your engagement photos should be too. Discover our collection of romantic, one-of-a-kind gowns and capture the magic of 'yes' forever. Effortless rentals for unforgettable moments. #SaltGowns #EngagementShoot #UniqueDresses #WeddingInspo
• •Pinterest Pin Description: Bohemian dreams & desert romance. This handcrafted gown is perfect for your free-spirited engagement or elopement shoot. Find your unique style with Salt Gowns. #BohoBride #DesertWedding #PhotoshootDress #SaltGownsRental
• •TikTok Video Caption (Quick showcase of various dresses): Which Salt Gown tells YOUR story? ✨ From maternity glow to 'I do' a Vibe for every magical moment! Rent your dream dress today! #SaltGowns #DressTok #PhotoShootIdeas #RentalDress #UniqueStyle