Brand Tone

Passionate, Fun, Stylish, Quality-Focused, Performance-Oriented, Approachable, Community-Oriented, Innovative

Brand Values

• •Passion for Pickleball
• •Quality & Performance
• •Individuality & Style
• •Fun & Enjoyment
• •Innovation
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., passionate, fun, stylish, quality-focused), including preferred vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Always Center the "Why": Remember the core mission – to enhance the joy of pickleball through performance and style. Let this passion infuse all communications. Use enthusiastic and positive language.
• •Speak to Your Community: Understand the pickleball player. Use terminology they relate to (e.g., "sweet spot," "spin," "dinks") but remain accessible to newcomers. Emphasize the "fun" and "style" aspects that appeal to a broad audience.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," describe the features that make it so (e.g., "premium heat-treated synthetic polypropylene core," "USA Pickleball approved surface texture"). This reinforces the performance value.
• •Maintain Visual and Textual Harmony: Ensure that the vibrant and stylish nature of the paddles is reflected in the visual elements accompanying the copy. The copy should feel like a natural extension of the product's aesthetic. Regularly review all content channels (website, social, email) for consistency.

Social Perception

Positive for Design & Aesthetics, Good Quality for Price Point, Growing Reputation, Responsive, Addressing Skepticism Overwhelmingly Positive Reviews

Copy Examples

• •Headline: Unleash Your Style. Elevate Your Game. Body: Don't just play pickleball, make a statement. Salted City Sports blends pro-grade performance with head-turning designs, so your paddle is as unique as your winning shot. Shop the collection and keep pickleball FUN!
• •Social Media Post: Tired of boring paddles? So were we! That's why we craft every Salted City Sports paddle with passion, precision, and a pop of personality. Find your perfect match and dominate the court in style! #SaltedCitySports #Pickleball #PaddleLife #PlayInStyle
• •Product Description Snippet: Experience the Evo-Lite difference! Engineered with a premium heat-treated core for a massive sweet spot and a textured surface for insane spin, this paddle doesn't just look good—it plays like a dream. Ready to upgrade your game?
• •Email Subject Line: Your Coolest Game Yet Starts Here 🔥 Email Body: Hey [Customer Name], ready to bring some serious flair to the pickleball court? At Salted City Sports, we believe your gear should be as vibrant as your passion. Discover paddles designed for peak performance and ultimate style. Plus, get 10% off your first order!
• •About Us Snippet: Born from a love for the game in 2021, Salted City Sports is on a mission: to make every pickleball game an exhilarating, stylish experience. We pour our passion into every hand-drawn design and every performance-driven paddle, because pickleball should always be fun. Join our crew!