Brand Tone

Problem/Solution-Oriented, Innovative & Tech-Focused, Confident & Authoritative, Relatable & Empathetic, Premium & Quality-Focused, Community-Oriented

Brand Values

• •Innovation/Technology
• •Performance & Quality
• •Freshness & Cleanliness
• •Athlete Support/Well-being
• •Integrity & Trust
• •Broader Impact

Best Practices

• •Focus on the "Why": Always tie the product back to the core problem it solves (unwanted odor) and the ultimate benefit (freshness, confidence, cleanliness).
• •Highlight Technology (Simply): Mention the innovative aspects (silver, carbon, 3-layer system) but explain their benefits in clear, relatable terms rather than overly technical jargon.
• •Use Strong, Confident Language: Employ words that convey effectiveness, quality, and leadership in their niche (e.g., "patented," "premium," "engineered," "game-changing").
• •Incorporate Testimonials & Social Proof: Let the voices of satisfied customers (athletes, parents) and partners reinforce the brand's claims and build trust.
• •Maintain a Clean & Modern Aesthetic: Ensure visuals and overall presentation align with a premium, tech-forward, and performance-oriented brand. Their website and social media imagery already do this well.

Social Perception

Effective Problem Solver, High Quality, Appreciation for Design, Trustworthy, Specifically for Athletes (and their families), Positive Brand Engagement

Copy Examples

• •Headline: Finally, a Breath of Fresh Air for Your Ride Home. Body: Tired of stinky cleats hijacking your car? The Aērcase by Salt Athletic uses patented 3-layer technology to trap odor and kill bacteria at the source. Play hard, ride fresh. #SaltAthletic #Aercase #OdorEliminator
• •Headline: Engineered for Performance. Designed for Your Peace of Mind. Body: Don't let post-game odor follow you home. Our Aērcase features 99.9% pure silver and military-grade activated carbon to keep your gear (and your spaces) fresh. Invest in freshness. #PlayHardLiveFresh #GymBagHero
• •Headline: The Secret Weapon Against Stink. Trusted by Pros, Loved by Parents. Body: From the professional pitch to the school run, Salt Athletic's Aērcase is the trusted solution for odor-free gear. Durable, effective, and game-changing. Get yours and #ConquerTheStink.
• •Headline: Beyond the Bag: Our Commitment to Quality and a Fresher Game. Body: At Salt Athletic, we're not just about eliminating odor; we're about elevating your entire athletic experience with innovative, high-quality gear. Discover the Aērcase difference. #InnovationInSport #QualityGear
• •Headline: Gift the Gift of Fresh. (Your Nose Will Thank You). Body: Searching for the perfect gift for the athlete in your life? The Salt Athletic Aērcase is the practical, game-changing present they didn't know they needed. Solves stink, saves sanity. #AthleteGift #ProblemSolved