Brand Tone

Personal & Friendly, Artistic & Creative, Whimsical & Witty, Passionate & Enthusiastic, Helpful & Informative

Brand Values

• •Craftsmanship & Quality
• •Originality & Uniqueness
• •Personal Connection & Customer Joy
• •Creativity & Artistic Expression
• •Supporting Small & Handmade

Best Practices

• •Embrace the "Handmade" Narrative: Consistently use words like "hand-carved," "hand-drawn," "artisanal," "crafted," and "custom-made" to reinforce the value of craftsmanship and the personal touch involved.
• •Inject Personality (Whimsical & Witty): Where appropriate (especially for cards or social media), don't be afraid to use a lighthearted, slightly quirky, or witty tone. Share the "joy and a sprinkle of fun."
• •Speak Directly and Personally: Use "I" and "you" to foster a direct connection with the audience, mirroring Monika's personal involvement. Share snippets of the maker's story or passion.
• •Highlight Uniqueness and Personalization: Focus copy on how products can be customized to create something truly unique and meaningful for the recipient or user, emphasizing the emotional value of a personalized item.
• •Show, Don't Just Tell, the Passion: Let the enthusiasm for the craft and the products shine through in descriptions and storytelling. Use vibrant, evocative language that conveys the care and love put into each item. For example, instead of "good stamp," try "a beautifully detailed stamp, carved with precision and care, ready to make its mark."

Social Perception

Highly Positive, Trusted, Artisanal & High-Quality, Gift-Worthy, Engaging & Approachable

Copy Examples

• •Headline: "Turn Your Favorite Faces into Timeless Keepsakes." Body: "Imagine their smile, perfectly captured in a hand-carved stamp. Our custom portrait stamps are more than just an image; they're a unique way to personalize wedding invitations, thank you notes, or create the most thoughtful gift ever. Let's make something beautiful together, from my hands to yours." Call to Action: "Design Your Portrait Stamp Today!"
• •Headline: "Say It With a Snicker (or a Snort)." Body: "Life's too short for boring cards! Our new collection is packed with witty observations and whimsical designs, all hand-illustrated to bring a genuine smile. Perfect for the friend who gets your weird, the family member who appreciates a good pun, or just because. Made with love and a dash of sass." Call to Action: "Shop Quirky Cards Now!"
• •Headline: "Brand Your World, Beautifully & Simply." Body: "Your logo is your story. Let's carve it into a stunning, hand-finished rubber stamp that adds a personal, artisanal touch to every package, tag, and note. Elevate your small business branding with a tool that's as unique as you are. Sustainable, stylish, and so satisfying to use!" Call to Action: "Get Your Custom Logo Stamp!"
• •Image/Video: Close-up of hands carving a stamp. Caption: "From a simple sketch to a little piece of art that travels the world! ✨ Each line carved is a moment of focus and joy. It's more than just making stamps; it's about crafting personal connections, one impression at a time. What custom creation can I bring to life for you? #HandCarvedWithLove #SaltAndPaperCA #ArtisanalGifts #BehindTheMagic"
• •Video: Quick cuts showing various uses of an address stamp (envelopes, gift tags, bookplates) with upbeat, crafty music. Text Overlay: "Never write your address again! 😉"; "Personalize EVERYTHING!"; "Gift idea! 🎁" Voiceover/Caption: "Tired of writing your return address? Our custom stamps make snail mail fun again! Perfect for wedding invites, thank yous, or just making your mail look super cute. What would you stamp? #CustomStamp #SnailMailRevolution #SaltAndPaperStamping #GiftIdeas #HandmadeHappiness"