Brand Tone

professional, trustworthy, and customer-centric

Brand Values

• •Quality: Providing high-quality, durable garments.
• •Customer Satisfaction: Ensuring a positive experience from purchase to post-sale support.
• •Heritage & Experience: Leveraging their long history and family expertise in the industry.
• •Innovation: Adapting to new trends and technologies, such as being an early online adopter.
• •Professionalism: Helping their clients (salon professionals) look and feel professional.
• •Style: Offering modern and fashion-forward designs suitable for the beauty industry.
• •Reliability: Being a dependable supplier for essential workwear.

Best Practices

• •Emphasize Quality and Durability: Always highlight the high-quality materials and craftsmanship of the garments, reassuring customers of a lasting investment.
• •Showcase Expertise and Heritage (Subtly): Weave in the brand's long history and experience to build trust and authority, without sounding outdated. Phrases like "decades of experience" or "trusted since 1966" can be effective.
• •Adopt a Customer-First Language: Frame benefits around the customer's needs and aspirations (e.g., "helps you feel confident," "ensures your comfort," "elevates your professional image"). Prioritize helpful, supportive, and clear communication.
• •Maintain a Professional Yet Approachable Style: Use clear, concise language. Avoid overly casual slang but ensure the tone is friendly and inviting, especially in customer interactions and social media.
• •Highlight Modernity and Style: While respecting heritage, ensure copy reflects the "modern premium health and beauty clothing" aspect of their vision by using contemporary language and focusing on the stylish elements of the designs.

Social Perception

Salonwear Direct is generally perceived positively by its customers as a reliable source for good quality salon uniforms, with excellent and responsive customer service, fast delivery and good value for money. The brand is viewed as established and experienced due to its long history.

Copy Examples

• •Elegance at Work, Crafted for You. Since 1966, Salonwear Direct has been dedicated to helping beauty professionals shine. Discover durable, stylish uniforms designed for comfort and a flawless professional image. Your clients will notice the difference.
• •Introducing the 'Elysian' Tunic: Where Modern Style Meets Everyday Practicality. Tailored from our signature breathable, high-quality fabric, the Elysian tunic offers a flattering fit and lasting comfort through your busiest days. Featuring [mention a key feature, e.g., chic asymmetrical zip and easy-care material], it’s designed to keep you looking and feeling your best. Elevate your professional wardrobe with Salonwear.
• •Three Generations of Dedication. At Salonwear Direct, our mission is simple: to help you look and feel great. With decades of family expertise, we combine timeless quality with modern designs, ensuring every garment supports your professional journey. Experience the Salonwear commitment to excellence.
• •Your Perfect Fit, Guaranteed Satisfaction. At Salonwear Direct, we're not just about uniforms; we're about you. Our dedicated customer support team is here to assist with any queries, from sizing advice to order updates. Because your confidence is our priority.
• •Personalise Your Professionalism. Make your brand unforgettable with our bespoke in-house embroidery service. Add your logo to our premium salon wear for a distinguished look that speaks volumes about your attention to detail. Quality craftsmanship, beautifully presented.