Brand Tone

friendly, trendy, and supportive

Brand Values

• •Quality and Innovation
• •Client Empowerment and Confidence
• •Supportive Team Environment
• •Continuous Learning
• •Community Engagement
• •Personalized Experience

Best Practices

• •Know Your Audience: Understand who you're talking to (e.g., #TwoZeroNineBabe) and use language that resonates with them.
• •Reflect Your Values: Ensure your copy consistently communicates your core values like quality, empowerment, and a supportive environment.
• •Stay Authentic: Let the genuine, friendly, and sometimes humorous personality of the salon shine through in your writing.
• •Use Consistent Hashtags: Employ relevant and branded hashtags like #TwoZeroNineBabe, #CaliforniaSalon, #TurlockSalon to build community and brand recognition.
• •Show, Don't Just Tell: Instead of saying you're trendy, showcase it with examples of current styles, client transformations, and by using contemporary language.

Social Perception

Positive Customer Reviews, Strong Team Dynamic, Trendy and Skilled, Growing and Popular, Engaging Online Presence

Copy Examples

• •Ready for a hair refresh that screams *you*? ✨ Our #TwoZeroNineBabe experts are here to make your hair dreams a reality. Book your transformation!
• •Life isn't perfect, but your hair can be. 😉 From lived-in color to luscious extensions, we've got you covered. Step into your confidence!
• •Meet the amazing team that makes Salon Two Zero Nine shine! 💖 We're not just stylists, we're your hair's best friends. #SalonFamily
• •New season, new hue? 🍂 Let our color specialists craft the perfect shade to match your vibe. Get ready to turn heads! #HairGoals
• •More than just a salon, we're your happy place. Indulge in a little 'me time' and leave feeling refreshed, fabulous, and ready to conquer. 👑