Brand Tone

Professional, Knowledgeable, Reliable, Efficient, Supportive, Customer-Focused, Value-Driven

Brand Values

• •Quality and Authenticity
• •Expertise and Experience
• •Customer Success
• •Accessibility and Convenience
• •Comprehensive Range

Best Practices

• •Know Your Audience (The Professional): Always write with the salon owner, stylist, or beautician in mind. Use industry-familiar language but avoid overly technical jargon unless explaining specific product benefits. Assume a level of existing knowledge but provide clarity.
• •Emphasise Reliability and Expertise: Consistently highlight dependability in service (delivery, stock availability) and the depth of knowledge offered (product advice, business support, training resources).
• •Be Genuinely Supportive: Frame communications around helping professionals succeed. Offer solutions, tips, and resources, not just products. Use language that shows understanding of their challenges and aspirations.
• •Maintain Professionalism with a Human Touch: While the tone is professional, it should also be approachable. Customer testimonials often mention friendly service. Avoid overly casual or slang terms, but ensure the copy sounds like it's from a knowledgeable and helpful partner.
• •Focus on Value and Quality: Clearly communicate the benefits of "trade prices" and the assurance of authentic, high-quality products from trusted brands. This reinforces their commitment to professionals who rely on effective and safe products.

Social Perception

Professionals seem to trust Salon Supplies for their comprehensive stock, reliable service, and expert support.

Copy Examples

• •Headline: Equip Your Vision. Expert Advice & Pro-Grade Supplies. Body: At Salon Supplies, we're more than just a supplier; we're your partner in success. With decades of experience, a vast range of genuine professional brands, and dedicated support, we provide the tools and expertise you need to bring your salon's vision to life. Explore trade prices today.
• •Headline: Your Salon, Fully Stocked. Fast. Body: Never get caught without essentials again. Salon Supplies offers next-day delivery on thousands of professional hair and beauty products. From leading colour houses to the latest styling innovations, find everything you need in one place. Order by [Time] for next-day arrival.
• •Headline: Build Your Dream Salon with Confidence. Body: Planning a new salon or a refit? Our dedicated furniture experts offer personalised advice to help you design a space that's both beautiful and functional. Quality furniture, smart solutions, and support every step of the way. Book your consultation!
• •Headline: Real Support for Real Salon Professionals. Body: Got a question? Need product advice? Our experienced customer service team is here to help you find the perfect solutions for your clients and your business. We understand the demands of the industry because we're passionate about it too.
• •Headline: The Brands Pros Trust, At Prices You'll Love. Body: Access an extensive catalogue of genuine, top-tier hair and beauty brands at exclusive trade prices. Salon Supplies is committed to providing authentic, quality products that deliver the results your clients expect.