Brand Tone

Welcoming, Friendly, Professional, Expert, Inclusive, Affirming, Trendy, Modern, Community-Oriented, Grateful, Empowering, Confidence-Boosting

Brand Values

• •Inclusivity & Respect
• •Excellence & Expertise
• •Client Experience & Comfort
• •Community & Relationships
• •Sustainability & Eco-Friendliness
• •Artistry & Creativity
• •Integrity & Trust

Best Practices

• •Always Lead with Inclusivity and Welcome: Every piece of communication should subtly or overtly convey that 'everyone is welcome.' Use gender-neutral language where appropriate and showcase diversity in imagery.
• •Balance Expertise with Warmth: Highlight awards, skills, and high-quality services, but always pair this with friendly, approachable language that makes clients feel comfortable and valued, not intimidated.
• •Emphasize the "Experience": Copy should go beyond just the service; it should sell the feeling of being at Salon Society – the relaxation, the pampering, the confidence boost, the 'home away from home' vibe.
• •Show, Don't Just Tell, Your Values: Instead of just saying you're community-focused, share stories or posts about community involvement or thank clients specifically. For sustainability, mention Green Circle Salons or eco-friendly product choices.
• •Maintain a Consistent Visual and Verbal Style: Ensure that the language used aligns with the salon's modern, trendy, yet professional aesthetic seen in their physical space and online visuals. Use high-quality imagery and a clean, easy-to-read writing style across all platforms.

Social Perception

Highly Reputable & Award-Winning, Talented & Skilled Stylists, Welcoming & Inclusive Environment, Trendy & High-Quality Services, Professional & Customer-Focused, Community-Focused

Copy Examples

• •Instagram Post (Image: Stunning balayage): "Sun-kissed dimension that feels as good as it looks. ✨ At Salon Society, we're not just about beautiful hair, we're about the confidence that comes with it. Ready for your transformation? Everyone is welcome, always. Book your escape via the link in bio! #SalonSocietyYQR #ReginaHair #BlondeExperts #InclusiveBeauty #YQRBeauty"
• •Facebook Ad (Targeting local area): "Voted Regina's Best Hair Salon 5 Years Running! Come experience the Salon Society difference – where expert stylists, a welcoming 'home away from home' atmosphere, and a commitment to making you feel amazing are always in style. From precision cuts to dreamy colour, we’re here for your hair journey. Learn more & book online: [Link] #BestSalonRegina #YQR #HairSalon #InclusiveSpace #AwardWinning"
• •Website Banner (Homepage): "Welcome to Salon Society: Your Home for Exceptional Hair & Unwavering Inclusivity. Discover award-winning artistry in the heart of Regina's Warehouse District."
• •Email Newsletter Snippet (Highlighting a stylist): "Meet Aaron, our resident Plant Daddy and Master Stylist! With a passion for curly hair, blondes, and creative colour, Aaron believes education is key to success – for your hair and his craft! Experience his expert touch and welcoming chair. Book with Aaron: [Link] #MeetTheTeam #SalonSocietyExperts #CurlyHairRegina"
• •Shopify Product Description (For a premium conditioner): "Nourish your hair and your soul. This [Product Name] conditioner, chosen by our expert stylists, delivers salon-quality results you can feel. Because at Salon Society, we believe in using only the best – for your hair and our planet. #SalonSocietyShop #ProfessionalHaircare #EcoFriendlyBeauty"