Brand Tone

Professional, Friendly, Luxurious, Educational, Passionate, Community-Focused

Brand Values

• •Excellence & Quality
• •Client-Centered Experience
• •Community & Support
• •Artistry & Authenticity
• •Integrity & Trust
• •Well-being & Self-Care

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Salon Society's tone (professional, friendly, luxurious, educational, passionate, community-focused) with examples of do's and don'ts. Share this with anyone creating content.
• •Emphasize Expertise with Approachability: Balance showcasing the high skill level and premium nature of the salon with warm, inviting language. Avoid overly technical jargon unless explained clearly. Use phrases like "Our experts recommend" or "We're passionate about helping you understand..."
• •Incorporate Community and Gratitude: Regularly acknowledge the local Regina community, customer loyalty, and team achievements. This reinforces the "community-focused" and appreciative aspects of the brand.
• •Focus on Benefits and Feelings: While mentioning product features and service technicalities is important, also highlight how they will make the client *feel* (e.g., confident, radiant, relaxed, understood). Connect services and products to aspirations like "your best hair" or "a moment of self-care."
• •Maintain Visual and Verbal Consistency: Ensure that the language used aligns with the visual branding (website design, salon decor, social media aesthetics). A luxurious and professional tone in writing should be matched by high-quality imagery and a clean, sophisticated design.

Social Perception

Highly Regarded Locally, Skilled and Talented Stylists, Welcoming and Inclusive Atmosphere, Professional and High-Quality Service, Community Contributor

Copy Examples

• •Step into Salon Society, your Regina sanctuary for transformative hair experiences. Our expert stylists blend artistry with the finest professional products to craft a look that’s uniquely you. Because great hair isn’t just an appointment, it’s a feeling. ✨ #SalonSocietyYQR #LuxuryHair #ReginaSalon #ExpertStylists #YourBestHair
• •Unlock your hair's ultimate potential with [Product Name] from Kérastase, now available at salonsociety.shop! Our stylists trust its [mention key benefit, e.g., deep nourishment for dry hair] to deliver salon-quality results at home. Need advice on the perfect product for you? DM us or visit our blog for expert tips! #SalonSocietyShop #Kerastase #ProfessionalHaircare #HealthyHairJourney #YQR
• •Dreaming of radiant, lived-in color or a precision cut that turns heads? At Salon Society, we specialize in [mention service, e.g., balayage, curly cuts]. Our award-winning team is passionate about continuous education to bring you the latest techniques and a look you'll adore. Book your consultation today and let's create some hair magic! [Link to booking] #BestHairSalonRegina #HairGoals #SASOHair #ArtistryInHair #ReginaStylist
• •More than just a salon, Salon Society is a community built on a shared passion for beauty and confidence. We're so grateful for your continued support, Regina! It's what allows our talented team to do what they love every day – making you feel amazing. Thank you for voting us Best Salon! #SalonSocietyCommunity #YQRLove #ThankYouRegina #BeautyCommunity #FeelGoodLookGood
• •Struggling with [common hair concern, e.g., frizz in the prairie humidity]? Pro Tip from our experts: [Offer a quick, actionable tip, e.g., 'Always finish your rinse with cool water to seal the cuticle!']. For more personalized advice and solutions, book a chat with one of our stylists! #SalonSocietyTips #HairEducation #ExpertAdvice #ReginaHairExperts #HealthyHairHabits