Brand Tone

Welcoming and Inclusive, Friendly and Approachable, Professional and Expert, Community-Oriented and Grateful, Confident and Proud, Modern and Trendy

Brand Values

• •Inclusivity
• •Client Experience & Comfort
• •Expertise and Artistry
• •Sustainability
• •Community
• •Quality
• •Empowerment/Self-Care

Best Practices

• •Emphasize Inclusivity and Welcome: Always use language that makes everyone feel seen, respected, and invited. Highlight "everyone is welcome" and showcase diversity in imagery where possible.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend – warm, approachable, and genuine. Avoid overly corporate or stiff language. Use contractions and relatable phrasing.
• •Showcase Expertise with Confidence, Not Arrogance: Talk about skills, services, and awards proudly but balance it with gratitude and a focus on the client's benefit. For example, "Our award-winning stylists are passionate about bringing your vision to life."
• •Highlight Community and Connection: Regularly express appreciation for clients and the local community. Share stories or posts that reinforce the "home away from home" feeling.
• •Infuse Positivity and Empowerment: Focus on how the salon's services help clients feel good and confident. Use uplifting language that speaks to self-care and personal expression.

Social Perception

Highly Regarded and Award-Winning, Positive Customer Reviews, Inclusive and Welcoming, Expert and Talented Staff, Community Focused

Copy Examples

• •Headline: Your Home for Head-Turning Hair (And Heart-Warming Welcomes). Body: Step into Salon Society, where expert artistry meets a genuinely inclusive vibe. We’re not just about crafting your dream look; we’re about making you feel amazing, inside and out. Book your escape into beauty and comfort. #SalonSocietyYQR #ReginaHair #InclusiveBeauty
• •Headline: Award-Winning Style, Down-to-Earth Vibe. Body: Voted Regina's Best Hair Salon (again!), but we're more than just accolades. At Salon Society, it's about real connections, sustainable choices, and hair that tells your unique story. Come see why our community a-door-s us! #YQRBestSalon #CommunityLove #ExpertCare
• •Headline: More Than a Salon. It's a Society. Body: Where everyone is celebrated, every style is an art form, and every visit feels like catching up with old friends. From vibrant color to the perfect cut, discover your best hair in a space designed for your comfort and creativity. #WelcomeToTheSociety #ReginaSalon #BeYourself
• •Headline: Feel-Good Hair Days, Guaranteed. Body: At Salon Society, we blend top-tier talent with a passion for making you shine. Our eco-friendly practices and commitment to inclusivity mean you can look good *and* feel good about your choice. Let's create some hair magic together! #SustainableBeautyYQR #ExpertStylists #SalonLove
• •Headline: Ready for Your Transformation? So Are We. Body: Whether it's a bold new color, luscious extensions, or the perfect cut to express your true self, the artists at Salon Society are here for it. We’re all about you and your hair, in a space where you’re always welcome. #HairGoalsRegina #SalonExperience #CreativeColourYQR