Brand Tone

Friendly, professional, and welcoming, balancing approachability with high-end expertise, using positive and encouraging language to make clients feel comfortable and confident, and elevating stylists to 'hair artists' to convey sophisticated artistry.

Brand Values

• •Hospitality and Comfort
• •Professional Expertise and Artistry
• •Personalization
• •Quality
• •Passion

Best Practices

• •Always Lead with "Welcome Home": Frame communications, especially greetings and introductory lines, around the core concept of making clients feel at home. This reinforces the primary brand value of hospitality.
• •Refer to Stylists as "Artists": Consistently use the term "artist" or "artiste coiffeur" instead of "stylist" or "hairdresser" in all copy to uphold the brand's positioning of professional expertise and creativity.
• •Balance Professionalism with Warmth": In social media captions and descriptions, pair technical terms (e.g., "color correction," "keratin treatment") with welcoming and encouraging language. For example, "Embarking on a color correction journey can feel big, but our artists are here to guide you with care every step of the way."
• •Focus on "You," the Client": Center the copywriting on the client's feelings, desires, and experience. Use words like "your style," "your comfort," and "your transformation" to emphasize the personalized nature of the service.
• •Maintain a Visually Cohesive and Positive Narrative": Ensure that all shared images and testimonials align with the brand's aesthetic and values. Showcase diversity in hair types and styles while maintaining a consistent story of positive transformations and happy clients in a welcoming space.

Social Perception

A high-quality, trustworthy, and stylish local salon where clients receive expert hair care in a comfortable and friendly environment, fostering a personal, non-intimidating, and aesthetically pleasing experience by emphasizing an "at-home" feeling and delivering tangible, beautiful results.

Copy Examples

• •From subtle sun-kissed strands to a bold new look, our hair artists are here to create the custom balayage of your dreams. Ready for your transformation? Feel at home with us. #SalonLesDecoiffes #BalayageArtists #QuebecHair
• •Tired of salons that don't listen? At Salon les Décoiffés, you're not just a client, you're family. Experience the difference with a team that makes you feel right at home. New clients receive a complimentary deep conditioning treatment with their first cut and color!
• •Your Hair, Your Style, Our Passion. Welcome to Salon les Décoiffés, where professional artistry meets the comfort of home. Book your personalized consultation today.
• •Bring the salon-fresh feeling home! Our stylists recommend L'Oréal's Curl Expression line to keep your curls vibrant and defined between visits. Shop the collection on our website or ask your artist at your next appointment.
• •Go behind the scenes with our artist @[StylistHandle] today! She's answering all your questions about achieving the perfect 'effortless' wave. Drop your questions in the box below! 👇 #HairTips #AskAStylist #SalonLife