Brand Tone

Professional and Reliable, Expert, Service-Oriented, Promotional

Brand Values

• •Quality
• •Service Excellence
• •Accessibility
• •Expertise
• •Comprehensiveness

Best Practices

• •Maintain a Professional, Yet Accessible Voice: Use clear, industry-standard terminology but avoid overly technical jargon that might alienate non-professional customers. The tone should be confident and knowledgeable, but also helpful and approachable.
• •Always Highlight Core Values: Every piece of copy should reinforce at least one core value, whether it's the speed of delivery, the quality of the brands, or the extensive selection.
• •Use Strong, Action-Oriented Language: Implement clear and concise calls-to-action (CTAs) like "Shop Now," "Discover the Range," "Order Today," and "Learn More" to guide the user and drive conversions.
• •Leverage Visuals with Aligned Copy: Ensure that the text accompanying images and videos on social media matches the professional and clean aesthetic of the brand. Copy should enhance the visual, not distract from it.
• •Be Consistent Across All Channels: The tone, language, and key messaging must be uniform across the website, Instagram, Facebook, and any other customer touchpoint to build a strong, recognizable brand identity.

Social Perception

Salonics is perceived by its customers as a trustworthy and efficient supplier. The brand is valued for its reliability, particularly concerning its fast shipping, which is a critical factor for both salon owners needing to restock and individual consumers. Its specialization in professional brands lends it an air of authority and quality, making it a go-to source for products that are not always available in mainstream retail stores. The overall perception is that of a dependable partner for professional beauty needs.

Copy Examples

• •Need your favorite shampoo now? Order by 23:59 and have professional hair care at your door tomorrow. Your hair can't wait, and neither should you.
• •Introducing the latest innovation from [Brand Name], now available at Salonics. Unlock professional-level results at home. Tap to shop the collection and elevate your hair game.
• •Equip your salon with the best. From professional color lines to customizable marketing materials, Salonics is your partner in success. Explore our extensive B2B catalog today.
• •20% Off All [Brand Name] Products | Professional Quality, Unbeatable Prices.
• •Wondering which treatment is right for your hair type? Our team of experts is here to help. Send us a message for personalized, professional advice. #Salonics #ProfessionalHaircare