Brand Tone

Traditional, Elegant, and Trustworthy.

Brand Values

• •Heritage and Craftsmanship
• •Quality
• •Customer Centricity
• •Variety and Authenticity

Best Practices

• •Emphasize Heritage: Consistently mention the brand's long history (established in 1986) and its focus on traditional Indian textiles to reinforce trustworthiness and authenticity.
• •Use Elegant and Evocative Language: Employ descriptive words that evoke a sense of luxury, craftsmanship, and beauty when describing products (e.g., "exquisite," "intricate," "vibrant," "timeless").
• •Showcase Customer Trust: Leverage positive customer testimonials and reviews in marketing materials to build social proof and highlight the brand's reputation for quality and service.
• •Educate the Audience: Create content that explains the history and significance of different fabrics and weaving techniques (e.g., Kalamkari, Ikat, Banarasi). This positions the brand as an expert and deepens customer appreciation.
• •Maintain a Professional and Respectful Tone: Ensure all communications, from social media captions to customer service interactions, are polite, helpful, and reflect the brand's commitment to customer satisfaction.

Social Perception

Viewed as a "landmark store" and an "old favourite" in Bangalore, with a loyal customer base. Customers perceive the brand as offering a "good collection of fabrics and sarees" at "reasonable prices." It's known for unique offerings like dyeing services and a diverse color palette, serving as a go-to destination for everyday wear to elaborate, custom-made outfits.

Copy Examples

• •Woven with Legacy, Designed for Today. Discover the timeless elegance of handloom sarees at Salonee Silks N Cotton. Each thread tells a story of heritage and craftsmanship, curated for the modern woman.
• •The Fabric of Tradition. For over 35 years, we have journeyed across India to bring you the most authentic silks and cottons. Experience the richness of our collection and drape yourself in artistry.
• •Your Destination for Exquisite Textiles. From the vibrant hues of Kalamkari to the intricate beauty of Banarasi brocades, find the perfect fabric for every occasion. Our knowledgeable staff is here to guide you through our treasured collection.
• •Unveiling the Art of Indian Weaves. Step into a world where quality meets tradition. At Salonee Silks N Cotton, we are dedicated to offering you the finest ethnic fabrics that celebrate India's rich textile heritage.
• •Elegance, Redefined. Create your masterpiece with our unparalleled selection of silks and cottons. Known for our quality and trusted for our expertise, we are here to help you find the perfect expression of your style.