Brand Tone

Professional & Expert, Caring & Nurturing, Elegant & Refined, Trustworthy & Reliable, Approachable

Brand Values

• •Client Well-being
• •Professionalism & Expertise
• •Quality
• •Results-Oriented
• •Passion
• •Cleanliness & Hygiene

Best Practices

• •Always Prioritize Professionalism and Expertise: Use clear, confident language. Highlight the skills of the staff and the quality of products/treatments. Avoid overly casual slang or abbreviations that might undermine this.
• •Emphasize Client Well-being and Care: Infuse copy with words that evoke relaxation, pampering, and positive transformation. Show empathy and understanding of client needs.
• •Maintain an Elegant and Refined Voice: Choose sophisticated vocabulary where appropriate, but ensure it remains accessible. The visual elements accompanying the copy should also reflect this elegance.
• •Be Authentic and Trustworthy: Back up claims with results (e.g., before & afters, testimonials). Be transparent about services and what clients can expect.
• •Stay Consistent Across All Channels: Whether it's a website description, an Instagram caption, or a Facebook ad, the core tone and values should shine through. Develop a simple style guide for reference if multiple people are creating content.

Social Perception

Customers see it as a high-quality, trustworthy salon where they can expect excellent service and results. The staff are consistently praised for their professionalism, skill, and friendliness. The clean and welcoming environment is frequently mentioned and appreciated. It's viewed as a place for effective beauty treatments and genuine relaxation. The association with premium brands like Sothys likely enhances its perception of quality and expertise.

Copy Examples

• •Step into a sanctuary of serenity and expertise. ✨ At Salone de Beauté Milano, your well-being is our masterpiece. Discover personalized treatments that reveal your natural radiance. Book your moment of bliss today. #SaloneDeBeauteMilano #MilanBeauty #ExpertCare #SothysSpecialist #YourBeautySanctuary
• •Experience the art of rejuvenation. Our Sothys-infused facial treatments are more than just skincare; they're a promise of visible results and deep relaxation. Let our expert estheticians craft the perfect ritual for your skin. Glow from within. Link in bio to explore. #SkincareMilan #FacialTreatment #SothysParis #ProfessionalBeauty #RadiantSkin
• •Warm words that make our hearts glow! ❤️ 'The most professional and welcoming salon in Milan! I always leave feeling refreshed and my skin has never looked better.' - Sofia G. We're dedicated to making every visit exceptional. Thank you for your trust! #ClientLove #TestimonialTuesday #MilanReviews #BeautyExperts #HappyClients
• •Embrace the new season with renewed radiance! ✨ Our exclusive Spring Renewal Package combines a revitalizing facial with a luxurious manicure, all designed to pamper and refresh. Limited appointments available. Treat yourself – you deserve it. DM us or call to book. #BeautyOfferMilan #SpringBeauty #PamperYourself #LuxuryTreatment #SaloneMilano
• •Unlock the secrets to lasting hydration this season! 💧 Our latest blog post dives deep into expert tips and must-have Sothys products to keep your skin supple and glowing. Read more via the link in our bio and elevate your skincare routine. #BeautyBlog #SkincareTips #ExpertAdvice #SothysSkincare #HydrationBoost #MilanSalon